Department of Advertising
- I have lived all over the East Coast (from New York to Florida), but this is my first time living in the Southwest. I love new experiences and am enjoying immersing myself in West Texas culture.
- My research is focused in the areas of health communication, social marketing, entertainment media effects, and representations of sexuality in the media. I am particularly focused on adolescent and young adult populations and sexual health issues.
Main Methodological Approaches
- Mixed Methods
- Ph.D., Mass Communication, University of North Carolina at Chapel Hill
- Graduate Certificate, Interdisciplinary Health Communication, University of North Carolina at Chapel Hill
- M.A., Media Studies, Syracuse University
- B.S., Advertising, Virginia Commonwealth University
- My professional background is in advertising, marketing, and journalism, having worked for a community newspaper, a large advertising agency, and a mid-size direct marketing firm. I have also managed and/or consulted a number of health communication campaigns and projects with such organizations as the North Carolina Division of Public Health and the National Campaign to Prevent Teen and Unplanned Pregnancy, among others.
Publications in Last 5 Years
- Brown, J.D., El-Toukhy, S., Ortiz, R.R. (2014). "Growing up sexually in a digital world: The risks and benefits of youths' sexual media." In A.B. Jordan & D. Romer (Eds.), Media and Well-Being of Children and Adolescents. Oxford University Press.
- Ortiz, R.R. & Brooks, M.E. (2014). Getting what they deserve? Consequences of sexual expression of the central characters in five popular television teen dramas. Journal of Children and Media, 8(1), 40-52.
- Brown, J.D., Zhao, X., Wang, M.N., Liu, Q., Lu, A.S., Li, L., Ortiz, R., Liao, S., & Zhang. G. (2013). "Love is all you need:" A content analysis of romantic love and sex in Chinese entertainment television. Asian Journal of Communication, 23(3), 229-247.
- Cates, J., Ortiz, R. R., Shafer, A., Romocki, L., & Coyne-Beasley, T. (2012). HPV vaccine for males: Designing messages to motivate parents to vaccinate their pre-teen sons. Perspectives on Sexual and Reproductive Health, 44(1), 39-47.
- Ortiz, R. (2011). Free speech is in the eye of the beholder: Use of demonstrative evidence to delineate community standards in obscenity cases. Free Speech Yearbook, 45, 57-66.