Texas Tech University

CoMC 30-hour Master of Arts Track

The College of Media & Communication Master of Arts degree prepares a student either for further academic study in media and communication, or it provides additional experience and skills for those who wish to advance their careers in media and communication. Graduate study in the College of Media & Communication focuses on the integration of different media, communications technologies, theories and disciplines.

The specific goals of the program are to:

  • Introduce students to the research, literature, models, theories and practices in all fields of media and communication.
  • Equip students with the foundational tools to conceptualize, conduct and report original research contributing to the creation of knowledge in media and communication.
  • Enhance students' ability to strategically plan, construct, and implement effective media messages to achieve goals related to general information dissemination, consumer behavior, marketing, health communications or organizational campaign initiatives.
Students in class

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