Texas Tech University

Graduate News

TTU COMC Finds Success At AEJMC Midwinter Conference


College of Media & Communication faculty and graduate students will feature prominently at the upcoming AEJMC Midwinter Conference to be held at the University of Oklahoma, March 3-4.

In addition to numerous presentations across a variety of sessions and divisions, a team of doctoral students including Derrick Holland, Travis Loof, and Amber Krause were honored with a Top Paper Abstract award from the Communication Technology Division.


  • Jessica Foumena & Oluseyi Adegbola. What has changed? An analysis of the New York Times’ coverage of Hillary Clinton in the 2016 Presidential Election.
  • Sherice Gearhart, Ph.D., & Oluseyi Adegbola. Hydraulic fracturing on U.S. cable news.
  • Nicole Brown. Situational communication apprehension, avoidance and willingness to communicate with those experiencing homelessness.
  • Sherice Gearhart, Ph.D., & Oluseyi Adegbola. Commenting on news stories via social media.
  • Derrick Holland, Travis Loof, & Amber Krause. Short-circuited: An analysis of source credibility and artificial intelligence. TOP PAPER ABSTRACT, Communication Technology Division.


  • Alexander Moe & Sadia Cheema. Applying meta-analysis in mass communication research

Rasmussen, E. E., Keene, J. R., Berke, C. K., Densley, R. L., Loof, T. (in Press).


Explaining parental coviewing: The role of social facilitation and arousal.

Communication Monographs.


Nathian Rodriguez's manuscript "#FIFAputos: A Twitter Textual Analysis over "Puto" at the 2014 World Cup" has been accepted for publication in the next issue of Sports and Communication.


Coy Callison, Ph.D., associate dean of graduate programs in the College of Media & Communication, has been awarded a competitive sponsored research grant by the Cynthia and George Mitchell Foundation to conduct research focused on messaging related to the water scarcity-agriculture interface on the South Plains.

Callison said what inspired him to pursue the grant centered on this research topic is because water resources and water availability are areas of concern for people living in Texas.

"The population continues to grow in Texas while water availability does not," Callison said. "If something is not done to better steward our available freshwater, there will have to be dramatic changes to the West Texas way of life—in fact, there will likely need to be dramatic change regardless."

Agriculture supports the region financially and in some ways is the root of the culture in West Texas, Callison said.

"I want to be able to help farmers and other ag users sustain their business for generations to come, and to do that, we need to work together to better understand not only that water scarcity is a threat, but also that there may be some practical actions that can be implemented to sustain the resource," Callison said.

Agriculture, Callison said, accounts for the lion’s share of water use from the Ogallala Aquifer, the main aquifer on the South Plains, and he is excited to apply his previous research about source and message factors in persuasion to an area that can directly improve the lives of West Texans.

"Farmers and livestock producers can be credited, along with some others, with building this state," Callison said. "Their tax money allows places like Texas Tech to exist. I like the idea of trying to help them and the rest of us who call West Texas home."


Dr. John Velez will present his paper - "Examining educational and interactive elements in simulation interventions for reducing stigma toward Autism Spectrum Disorder" – at a pre-conference for the annual International Communication Association conference in Fukuoka, Japan this June. The pre-conference is entitled "Just Games"?


COMC PhD student Steven Holiday's original research article, "Animal Crackers in My…Book?: Effects of Shared Reading on Parents' Memory for Product Placement in Children's Books" has been accepted for publication in The Journal of Family Studies. This study was developed as part of Steven's master's thesis at BYU and was prepared and submitted for publication as a result of Dr. Weiwu Zhang's Publishing Academic Research course.