Texas Tech University

Graduate News


  • The College of Media and Communication graduate faculty and students had impressive showing at the recent AEJMC conference in San Francisco, CA, August 6-9, 2015
    • Abitbol, A. & Lee, S. Y. Engaging the public with corporate social responsibility (CSR) activities through social media: A content analysis of Fortune 500 companies' CSR Facebook pages.
    • Berke, C., & Keene, J. R. The effects of camera angle, arousing content and fanship on the cognitive processing of sports messages.
    • Bouchillon, B. C., & Gotlieb, M. R. Making them count: Socializing on Facebook to optimize the accumulation of social capital.
    • Fuhlhage, M., Shaw, D., Holman, L., Lee, S. Y., & Moldoff, J. Blowing embers: An exploration of the agenda-setting role of books.
    • Gearhart, S., & Zhang, W. Social media, selective exposure & the spiral of silence, oh my!
    • Gotlieb, M. R. & Cheema, S. From consumer to producer: Relating orientations, internet use, and lifestyle and contentious political Consumerism.
    • Hellmueller, L. & Zhang, J. Examining global journalism: How global news networks frame the ISIS threat.
    • Jeong, Y. & Lee, S. Y. Determining the factors influencing the news values of international disasters in the U.S. news media.
    • Lee, N., VanDyke, M. S., & Cummins, R. G. A missed opportunity?: NOAA's use of social media to communicate climate science.
    • Lee, N. , & White, S. Cultivating gender stereotypes: Pinterest and the user-generated housewife?
    • Lee, S. Y., Kim, H., & Gilmore, K. Window dressing or public education? How oil companies websites address public concerns about hydraulic fracturing.
    • Lee, S. Y., & Rim, H. The role of company-cause congruence and the moderating effects of organization-public relationships on the negative spillover effects of partnerships.
    • Loof, T. Parasocial processing of a situational comedy: An experimental study.
    • Kaufhold, K., & Shafer, A., & Luo, L. Applying health behavior theories to the promotion of breat tissue donation among Asian Americans.
    • McLaughlin, B., Rodriguez, N. S. Identifying with a stereotype: The divergent effects of exposure to homosexual television characters.
    • McLaughlin, B., Thompson, B. Except if he's black: How race conditions the effect of religious cues on candidate evaluation.
    • Ortiz, R., Shafer, A., & Bobkowski, P. Sexual intensity of adolescents' online self-presentations: Joint contribution of identity and media consumption
    • Rasmussen, E. E., Shafer, A., Colwell, M. J., Punyanunt-Carter, N., White, S. R., Densley, R., & Wright, H. Impact of Daniel Tiger's Neighborhood and active mediation on preschoolers' social and emotional development.
    • Rodriguez, N. S. Strategic communication through social media by LGBTI NGO's
    • Thompson, B. & Ortiz, R. Frat daddies and sorostitutes: How TotalFratMove.com and greek identity influence greek students' rape myth acceptance. (2nd place faculty paper).
    • VanDyke, M. S., & Callison, C. PR credibility as news unfolds: How perceptions gauged in real time and post exposure differ.
    • VanDyke, M. S., & Zhang, W. How to promote green social capital?: Investigating communication influences on environmental issue participation.


  • Cates, J.C., Ortiz, R.R., North, S., Martin, A., Smith, R., Coyne-Beasley, T. (In press). Partnering with middle school students to design text messages about HPV vaccination. Health Promotion and Practice.


  • Former doctoral student Dane Kiambi, Ph.D., and Autumn Shafer, Ph.D., received the Ecquid Novi African Journalism Studies Best Paper Award for Journalism Research at the 2014 AEJMC conference in Montreal for their paper titled, "Country Reputation Management: Developing a Scale for Measuring the Reputation of Four African Countries in the United States." The paper was selected for the award from the submissions to the AEJMC International Communication Division's Open Paper Competition.


  • Congratulations to Weiwu Zhang, Ph.D.! Zhang was selected as the research co-chair with the Public Relations Division of the Association for Education in Journalism and Mass Communication (AEJMC) for the 2014-2015 year.


  • Weiwu Zhang, Ph.D., has been selected by the Routledge, Taylor and Francis Group as the new editor for Communication Booknotes Quarterly to begin in 2015.


  • Congratulations to Sungwon Chung, Ph.D.! His dissertation, "Motivated cognition in video games: the influence of emotional video game content on cognitive processing of billboard advertisements embedded in first-person shooter games," was awarded 2nd place in the Outstanding Thesis and Dissertation Awards in the Social Sciences competition by the Graduate School at Texas Tech University.


  • Congratulations to Adeniyi Bello for being selected by the Public Relations Division (PRD) of the Association of Educators in Journalism and Mass Communication (AEJMC) as one of three winners of the 2014 Inez Kaiser Graduate Students of Color Award.


  • Doctoral candidate Sha Li successfully defended her dissertation, "The impact of the use of Facebook interactive features on individual social capital," on Wednesday, June 25. Congratulations Dr. Sha Li!


  • On May 19, 2014 HIHIC director Kent Wilkinson presented a talk about representation of social groups in U.S. media to students and faculty at the Universidade Dinamica das Cataratas in Iguazu, Brazil. Find out more.


  • The following students are recipients of the College of Media and Communication Graduate Scholarships for the 2014-2015 Academic Year.
    • Alan Abitbol
    • Lindsey Blumell
    • Roxanne Bustamante
    • Harrison Gong
    • Allison Matherly
    • Nathian Rodriguez
    • Cameron Skoczlas
    • Bailey Thompson
    • Matthew VanDyke


  • Jennifer Green was awarded First Place in the Multi-disciplinary Category for her media multitasking research poster she presented in March at the Graduate Student Research Poster Competition. Congratulations!
  • Psychology Today blogger, Susan Krauss Whitbourne, Ph.D., interviewed and quoted Eric Rasmussen, Ph.D., in a recent article "Fulfillment at Any Age." Whitbourne referenced Rasmussen's and colleague David Ewoldsen's article "Dr. Phil and Psychology Today as self-help treatments of mental illness: A content analysis of popular psychology programming. Journal of Health Communication."
  • A manuscript Eric Rasmussen, Ph.D., co-authored was accepted for publication: Coyne, S. M., Linder, J. R., Rasmussen, E. E., Nelson, D. A., & Collier, K. M. (in press). It's a bird! It's a plane! It's a gender stereotype!: Longitudinal association between superhero viewing and gender stereotyped play. Sex Roles.


  • Dr. Robert Peaslee, Associate Professor in the Department of Journalism and Electronic Media, along with Dr. John Barkdull (Political Science), Dr. Kanika Batra (English), and Dr. Rich Rice (English) have been awarded a grant as part of the Transdisciplinary Research Academy to study the impact of international and intercultural programming among Texas Tech University students.

    They will be investigating outcomes of on-campus programming related to intercultural and global issues as well as issues around study abroad.
  • Congratulations to Alan Abitbol and Mary E. Brooks! They were both awarded a 2014 Helen DeVitt Jones Excellence in Graduate Teaching Award!  

    The Graduate School will provide each awardee with a certificate and a $500.00 Honorarium.


  • Congratulations to the Media and Children Research Team for being admitted to the Texas Tech Transdisciplinary Research Academy.
    The members of the team are: Their goal is to investigate the effects of entertainment-education on young children and explore the mechanisms underlying these effects. We plan to publish a series of studies together based on this research.
  • Congratulations to Coy Callison, Ph.D., for being selected as one of the recipients of the inaugural President's Mid-Career Faculty Awards!
    This award is intended to recognize and reward faculty who are emerging leaders nationally and internationally in their disciplines and who serve as role models and mentors for our students.
  • Lily Luo, Ph.D. had her article, "The Internet and Agenda Setting in China: The Influence of Online Public Opinion on Media Coverage and Government Policy," accepted for publication in the International Journal of Communication.


  • Cummins, R.G., & Hahn, D. (2013). Re-presenting sport: How instant replay and perceived violence impact enjoyment of mediated sports. Mass Communication and Society, 16, 787-807.
  • Cummins, R.G. (2014). Psychophysiological measurement and meaning. [Book review]. Journal of Broadcasting & Electronic Media, 58, 154-156.


  • Congratulations to Robert Peaslee, Ph.D., for being selected as one of the winners of the 2014 TTU President's Excellence in Teaching Awards.


  • Autumn Shafer and Rebecca Ortiz had their abstract titled, "Assessing the Feasibility of Clinicians Communicating Via Social Media and Text Messaging With Adolescents about HPV Vaccination" accepted for presentation at the 2014 Pediatric Academic Societies and Asian Society for Pediatric Research Joint Meeting in Vancouver, BC, Canada from May 3-6, 2014. Ortiz and Shafer are first and second authors, respectively, in collaboration with colleagues from the University of North Carolina at Chapel Hill.
  • Autumn Shafer, Ph.D., was invited to present information on HPV vaccination campaigns at MD Anderson Center's annual HPV and Cervical Cancer Summit on January 22, 2014. Shafer's presentation was titled "HPV Vaccine Campaigns Targeting Mothers of Adolescent Girls." - See more here.


  • Congratulations to the following COMC students on the acceptance of their submissions to the student Research in Progress competition at the BEA Conference being held in Las Vegas April 6-9.


  • Ph.D. student Shawna R. White won the award for top abstract in the Mass Communication & Society division at this year's AEJMC Midwinter Conference for her paper titled, "You've Been Framed: The Influence of News Frames on Attitudes Toward Hydraulic Fracturing." She will be presented an award at the conference at the end of this month. Congratulations Shawna!


  • Kelly Kaufhold, Ph.D.,, has been invited to join a panel at the Broadcast Education Association Conference on April 6 in Las Vegas. The panel is, "Top Teaching Tips, How to Incorporate Mobile Journalism Techniques in Basic TV and Radio Reporting Courses."
  • The Encyclopedia of Social Media and Politics from CQ Press/Sage was recently released. Kelly Kaufhold, Ph.D., has a chapter included, Age (Social Media and Politics). It also included three chapters from Weiwu Zhang, Ph.D., and Sherice Gearhart, Ph.D.


  • The World Media Economics and Management Conference in May has accepted papers for honors student Katie Penkert and Geoffrey Graybeal's "Getting a Foot in New Markets: A Case Study of Television Management and Programming Strategies for Soccer in the United States."
    Ph.D. student Mehrnaz Rahimi and Kent Wilkinson's paper "Sanctions and Crisis: A Study of the Translation Industry in Contemporary Iran" was also accepted. Congratulations!
  • Graduate student Desirée Markham placed in the Top 10 at the Miss New Mexico USA 2014 Pageant. Congrats!
  • Check out what our Center for Communication Research studied during Sunday's Super Bowl: Source: myfoxlubbock.com


  • Graduate student Niyi Bello's article, "Fracking: Analysis of Media Discourse and Social Movement contests" was accepted for the next AEJMC Conference at the University of Oklahoma. Bello's manuscript, "Community Radio in Africa: Catalyst or Enabler" was also accepted for this year's Broadcast Association Conference in Las Vegas. Congratulations!


  • The following conference abstracts were accepted to the 2014 International Public Relations Research Conference in Miami, Florida:
    • Alan Abitbol. Examining Facebook message strategies during a crisis: A case study of Susan G. Komen's announcement to defund Planned Parenthood.
    • Nicole Lee. Testing immediate effects of OPR cultivation strategies.
    • Sun Lee, Ph.D., & Kristi Gilmore, Ph.D. Strategic ambiguity in crisis: Fracking information designed to educate or deceive.
    • Matthew Van Dyke & Harrison Gong. Does green strategic communication help during environmental crises? The Influence of personal involvement and crisis history on company evaluations.
    • Weiwu Zhang, Ph.D. & Alan Abitbol. The role of public relations in social capital and civic engagement.


  • Congratulations to Eric Rasmussen, Ph.D., for having his manuscript accepted for publication!
    Rasmussen, E.E. (in press). Proactive vs. reactive media mediation: Effects of mediation's timing on children's reactions to popular cartoon violence. Human Communication Research.


  • Please join us for the first Brown Bag Discussion of 2014 on Wed., Jan. 22 from Noon - 1 p.m. Glenn Cummins, Ph.D., Associate Professor, Associate Dean for Research and Director of the Center for Communication Research will present his discussion titled: Making sports exciting: Applying, testing, and (possibly) expanding theory in the context of broadcast sports.

    Find out more at http://www.depts.ttu.edu/comc/brownbag/
  • Shelley Wigley and Weiwu Zhang (in press), "Does Planning and Practice Make Perfect? A Study of Communication Culture, Autonomy and PR Practitioners' Confidence in Handling Crises" Public Relations Journal.


  • Congratulations to Autumn Shafer, Ph.D.! She was invited to present at MD Anderson Center's annual HPV & Cervical Cancer Summit on Jan. 22, 2014. Her two sessions will focus on HPV Vaccine Campaigns Targeting Mothers of Adolescent Girls.
  • Patel, S., Shafer, A., Bulik, C.M., Brown, J.D., & Zucker, N.L. (2014). Parents of children with eating disorders: Developing theory-based health communication messages to promote caregiver wellbeing. Journal of Health Communication. view publication


  • An abstract by Rebecca Ortiz, Ph.D., and Autumn Shafer, Ph.D., was accepted to the 2014 Kentucky Health Communication Conference in Lexington, KY. The title is: "'I know you want it': How sexual media consumption may reinforce rape myth acceptance and prevalence among college students."

    Ph.D. student Jessica El-Khoury and Autumn Shafer, Ph.D., also had a paper accepted. The title is: "Narrative Exemplars and the Celebrity Spokesperson in Anti-Domestic Violence Messages."

    Congratulations to all!


  • Nathanson, A.I., Alade, F., Sharp, M., Rasmussen. E.E., & Christy, K. (in press). The relation between television exposure and executive function among preschoolers. Developmental Psychology.


  • Seltzer, T., Zhang, W., Gearhart, S., & Conduff, L. (2013). Sources of citizens' experiential and reputational relationships with political parties. Public Relations Journal, 7(4), 1-35.


  • Ph.D. students Harrison Gong and Desiree Markham will be presenting three conference papers they co-authored with Erik Bucy, Ph.D. this month at the National Communication Association meeting in Washington, D.C. and one at the Midwest Association for Public Opinion Research in Chicago, IL.
    • Bucy, Erik P., Gong, Harrison, & Markham, Desiree (2013, November 22). Losing without Saying a Word: Visual Analysis of the 2012 Presidential Debates. Paper to be presented at the National Communication Association, Political Communication Division, Washington, DC.
    • Bucy, E. P., & Bauer, Nichole M. (2013, November 22). Media Experts and News Novices. Paper to be presented at the annual meeting of the Midwest Association for Public Opinion Research (MAPOR), Chicago, IL.
    • Soe, Younei, & Bucy, E. P. (2013, November 24). Civic Benefits and Civic Risks: New Media Influences on the Political Efficacy of Young Citizens. Paper to be presented at the National Communication Association, Political Communication Division, Washington, DC.


  • The Thomas Jay Harris Institute for Hispanic and International Communication was pleased to be a Gold Sponsor for the 2nd Annual Hispanic Communication Conference at Florida International University's School of Journalism and Mass Communication, November 7-8, 2013. Dr. Kent Wilkinson moderated a panel regarding "Hispanics and Media Ownership: Politics, Economics, and Representation" and participated on a roundtable of industry professionals and academic researchers who discussed "Legacy and Prospects of Latin American Communication Research: Hispanic Media Markets Here and There." Dean David Perlmutter delivered the conference's closing keynote address. We look forward to further collaborations with our friends and colleagues at FIU.


  • Congratulations to advertising professor Rebecca Ortiz, Ph.D., for her selection as a National Association of Television Program Executives (NATPE) Faculty Fellowship recipient for the January 2014 NATPE Marketplace and Conference in Miami Beach, Florida!
  • "Seriously Social: Young Adults, Social Media and News" by Kelly Kaufhold, Ph.D., has been accepted for publication in the International Journal of Interactive Communication Systems and Technologies. Congratulations!


  • Justin Keene, assistant professor in the Journalism and Electronic Media and Communication Department, is this month's Professor Spotlight. Read the full story in this month's Adviser.


  • Congratulations to Ph.D. student Arijit Basu. His presentation, "Mash-up Advertising: A viable advertising tool for Integrated Marketing Communication Campaigns," was awarded second place in the Texas Tech Arts & Humanities Graduate Research Conference last week. A $100 scholarship accompanied the award.


  • Congratulations to Trent Seltzer, Ph.D.! He was accepted into the inaugural class of the Texas Tech University President’s Leadership Institute.
  • Six students from the College of Media and Communication Ph.D. program will present papers at the Fifth Annual International Conference for Graduate Student Research on Nov. 6 - 7. Associate Dean for Graduate Studies Coy Callison, Ph.D., will also serve as moderator and discussant.
    The six students are:
    • Mehrnaz Rahimi & Dennis Patterson, Texas Tech University
      Paper: Immigrants and Their Political Participation: An Investigation of Political Participation of Students with Immigrant Parents in the 2011 U.S. Presidential Election
    • Alan Abitbol, Texas Tech University
      Paper: Effects of Task Evaluation Knowledge and Leadership Style on Employee Attitude Toward a Task
    • Nicole Lee, Texas Tech University, Ben Tisdale, United States Navy, & Josh Diddams, United States Marine Corps.
      Paper: Public Relations Roles and Corresponding Social Media Strategies
    • Shawna White, Texas Tech University
      Paper: Fracking and Framing: How News Frames Interact and Influence Stance on Hydraulic Facturing
    • Lindsey Blumell, Texas Tech University
      Paper: Framing Benghazi: A New Chapter or Repeated Gaffe in International News Coverage?
    • Nathian Rodriguez, Texas Tech University
      Paper: Oh the Humanity: A Look at Framing of Gay Marriage Before and After Russia's Anti-Gay law


  • The Thomas Jay Harris Institute for Hispanic and International Communication is pleased to announce two open positions in Hispanic Media for a tenure-track assistant professor and a two-year post-doc. Applications will be accepted until the positions are filled.


  • Attend the first Brown Bach Lunch Presentation of the fall on Sept. 16 in COMC 156 from noon to 1 p.m. for a "Parade" of New Research "Pageants". Drs. Kristi Gilmore, Lea Hellmueller, Justin Keene, Andy King, Sun Lee, and Eric Rasmussen will discuss their research interests and agendas. Bring your lunch and join the conversation!
  • Former Ph.D. student and current assistant professor at Scranton University Sufyan Mohammed Baksh and Coy Callison, Ph.D., will have their article titled "Hegemonic Masculinity in Hip-Hop Music? Difference in Brand Mention in Rap Music Based on the Rapper's Gender" published in the next issue of the Journal of Promotion Management. Congratulations!


  • Congratulations to Rebecca Ortiz, Ph.D. Her abstract titled, "An evolutionary perspective on how Greek membership and sexual media use may reinforce rape myths, perpetration, and victimization among college students" was accepted for presentation in the "Health Care and Public Health" panel at the Thirtieth Annual Meeting of the Association for Politics and the Life Sciences (APLS) to be held at Tech Oct. 25-26. Her panel will be from 1:30-3:00 p.m. on Oct. 26.


  • Congratulations to Kelly Kaufhold, Ph.D.! His manuscript, "Old Dogs, New Tricks: Online News Uses New Tools but Attracts the Same Eyeballs," has been accepted for publication in Newspaper Research Journal in fall 2014.


  • An article written by recent graduate Sherice Gearhart, Ph.D., and Weiwu Zhang, Ph.D. titled "Gay Bullying and Online Opinion Expression: Testing Spiral of Silence in the Social Media Environment" will be published in an upcoming issue of the "Social Science Computer Review."


  • Assistant Professor of advertising, Melissa Gotlieb, Ph.D., and May 2013 graduate Patrick Merle, Ph.D., were elected as executive board members of the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication. Gotlieb and Merle will respectively serve as newsletter editor and membership coordinator for the next two years.


  • Weiwu Zhang, Ph.D., has been elected to serve on the Graduate Council as the representative for the College of Media & Communication for the next three year term.


  • Students talk about the one year master's program at the College of Media & Communication at Texas Tech University. - See more here.


  • Shannon Bichard, associate professor in the Advertising Department, is this month's Professor Spotlight. Read the full story in this month's Adviser.


  • Congratulations to The Raider 88.1 KTXT-FM for a successful eight-year license renewal from the FCC. We look forward to listening for years to come!


  • Andy King, assistant professor in public relations had his article, "It's up to you: A multi-message, phased driver facility campaign to increase organ donor registration rates in Illinois," accepted for publication in Clinical Transplantation. Congratulations!


  • An article authored by former Ph.D. student Glenda Alvarado and current professor Coy Callison, Ph.D. appearing in the current issue of the International Journal of Revenue Management reveals the results of a real-world experiment where various types of incentives were offered to survey respondents to determine how to best increase response rate. The article, "How incentives affect web-based survey response rates of athletic program donors," shared results that indicated that the inclusion of incentives did not increase survey response rate nor did value of incentive. Respondents who were offered incentives, however, were quicker in providing the requested information than those respondents not offered incentives for their participation.


  • Chambers, B. & Peaslee, R.M. Reading Twilight: Fandom, romance, and gender in the age of Bella. In Bucciferro, C., ed. The Twilight Saga: Exploring the Global Phenomenon. Lanham, MD: Scarecrow Press. In press.


  • Doctoral student Mary Liz Brooks has been selected to become a TEACH Fellow. The TEACH (Teaching Effectiveness And Career enHancement) Program, which is modeled after the national Preparing Future Faculty movement, assists graduate students in further developing teaching skills and exploring faculty roles on a college or university campus.


  • Robert Peaslee, assistant professor in the Journalism and Electronic Media and Communication Department, is this month's Professor Spotlight. Read the full story in this month's Adviser.


  • Congratulations to Sherice Gearhart! She has received a Graduate Student of the Year award from the Graduate Student Advisory Council and the Student Government Association.


  • We are proud to announce that doctoral student Dane Kiambi has successfully defended his dissertation! Congratulations Dr. Kiambi!


  • Kelly Kaufhold, assistant professor in the Journalism and Electronic Media and Communication Department, is this month's Professor Spotlight. Read the full story in this month's Adviser.


  • Director of the Center for Communication Research, Dr. Glenn Cummins, discusses each research lab in the CCR. - See more here.


  • Congratulations to Dr. Kelly Kaufhold! His paper, "You Can Fix Stupid: An Experimental Game to Teach a Need for News," was selected as the Top Paper at this summer's annual Association for Education in Journalism and Mass Communication conference in Washington, D.C.


  • Kaufhold, K. (2013, August). Seriously Social: Young Adults, Social Media and News, to be presented to the Communication Technology division at the August national conference of the Association for Education in Journalism and Mass Communication in Washington, D.C.


  • Callison, C., Merle, P., & Seltzer, T. (2013, August). Smart friendly liars: Public perception of public relations practitioners over time. Paper to be presented at the Association for Education in Journalism & Mass Communication annual conference in Washington, DC.


  • Merle, P., El-Khoury, J., & Rahimi, M. (2013). Revolution 2.0: Deciphering a cross-national newspaper discourse. Southwestern Mass Communication Journal.


  • We are proud to announce that doctoral student Prisca Ngondo has successfully defended her dissertation! Congratulations Dr. Ngondo!


  • We are proud to announce Dr. David Perlmutter, director of the School of Journalism and Mass Communication at the University of Iowa, as the new dean of the College of Media & Communication! We are excited to welcome him to Texas Tech and our college on July 1, 2013!


  • Rebecca Ortiz, assistant professor in the Department of Advertising, is this month's Professor Spotlight. Read the full story in this month's Adviser.


  • Wilkinson, K. T. & Saragoza, A. M. (Univ. of California at Berkeley). Cuando potencias hegemónicas riñen: "Televisa vs. Univision" Communications vista a través de una lente de gestión de medios. ("When hegemons quarrel: Televisa vs. Univision Communications viewed through a media management lens.") Global Media Journal Mexico 9, no. 18 (Fall 2012) pp. 16-34.


  • Seltzer, T., Zhang, W., Gearhart, S., & Conduff, L. (in press). Sources of citizens' experiential and reputational relationships with political parties. Public Relations Journal.


  • Congratulations to Dr. Glenn Cummins for being awarded an Outstanding Researcher award!
  • Congratulations to Dr. Liz Gardner on receiving a Texas Tech Alumni Association New Faculty Award!
  • Congratulations to Dr. Ann Rodriguez for receiving a President's Excellence in Teaching Award!


  • Lynn Sweeney, Otis Warren, Liz Gardner, Adam Rojek, & David Lindquist. (Accepted for publication). A simulation-based training program improves emergency department staff’s communication. American Journal of Medical Quality.


  • Weiwu Zhang, Trent Seltzer, and Shannon Bichard have been accepted for publication in Social Science Computer Review for, “Two Sides of the Coin: Assessing the Influence of Social Network Site Use During the 2012 US Presidential Campaign.”


  • Congratulations to doctoral students Mehrnaz Rahimi, Niyi Bello and Boni Cui! They presented to the 2013 Cultural Awareness Seminar about cultural success in their home countries of Iran, Nigeria and China, respectively. The Seminar, focused on "Worldwide Perspectives of Cultural Success," is an annual event organized by Tech Tech's Latino/Hispanic Faculty & Staff Association.


  • Please join us in Dr. Peaslee's brown bag talk titled, "Media Conduction: Exploring Power at the Intersection of Media, Tourism, and Festival Studies," April 15 from Noon to 1 p.m. in COMC 156.



  • Glen Cummins, director of the Center for Communication Research, is this month's Professor Spotlight. Read the full story in this month's Adviser.


  • We are also proud to announce that doctoral candidate Clay Craig has successfully defended his dissertation today! Congratulations Dr. Clay Craig!


  • Doctoral candidate Sherice Gearhart has successfully defended her dissertation. Congratulations Dr. Sherice Gearhart!


  • We are proud to announce that doctoral student Patrick Merle has successfully defended his dissertation! Congratulations Dr. Patrick Merle!


  • Graduate student Desiree Markham had her paper "One Day My Prince Will Come: A Content Analysis of the Portrayal of Kate Middleton" accepted to the 29th Annual Texas Tech Conference on the Advancement of Women "Women and Global Change: Achieving Peace Through Empowering Women." Congratulations, Desiree!



  • Trent Seltzer, department chairperson of public relations, is this month's Professor Spotlight. Read the full story in this month's Adviser.


  • Congratulations to Dr. Luo and co-author Dr. Hongzhong Zhang from Beijing Normal University in China! Her paper "Web Credibility in China: Is the Internet More Credible Than Traditional News Sources?" has been selected as best paper for the International Communication Division at the 2013 AEJMC midwinter conference.


  • Congratulations to graduate students Clay Craig, Mary Brooks, Sherice Gearhart, Patrick Merle, Mehrnaz Rahimi and Matt Vandyke! They recently found out their papers were accepted to the World Association for Public Opinion Research. The papers are:

    Gearhart, S., Merle, P., Craig, C., Vandyke, M., Rahimi, M., & Brooks, M. E. (2013, May). A revolution in survey research?: A bibliometric review of public opinion studies between 2000 and 2012. Paper to be presented at the 66th annual conference of the World Association for Public Opinion Research, Boston, MA.

    Merle, P., Gearhart, S., Craig, C., Rahimi, M, Brooks, M. E., & Vandyke, M. (2013, May). Computers, tablets, & smart phones: The truth about web-based surveys. Paper to be presented at the 66th annual conference of the World Association for Public Opinion Research, Boston, MA.


  • Doctoral student Patrick Merle has accepted a position as an assistant professor of public relations in the School of Communication at Florida State University. Congratulations Patrick!
  • Doctoral student Clay Craig has accepted a job at Coastal Carolina University in Conway/Myrtle Beach, South Carolina. Congratulations Clay!


  • Cam Stone, assistant professor in the College of Media & Communications, is this month's Professor Spotlight. Read the full story in this month's Adviser.


  • In the past year, our graduate program has distributed $117,256 in scholarships to graduate students. Additionally, enrollment in our graduate program has grown by 133%.


  • Advertising professor Rebecca Ortiz has been invited along with co-authors from UNC-Chapel Hill to the March 2013 DC Health Communication Conference in Washington D.C. Their study is titled "Middle School Students Design Text Messages to Raise Awareness of HPV Vaccine."
  • Advertising professor Melanie Sarge has had the following research accepted for publication: Knobloch-Westerwick, S., & Sarge, M. Impacts of exemplification and efficacy as characteristics of an online weight loss message on selective exposure and subsequent weight loss behavior. Communication Research


  • Congratulations to faculty and graduate students for having papers accepted for presentations at the ICA conference in London, June 17-21, 2013. See the list of acceptances here.


  • The First Brown Bag Talk of the semester will be Jan. 28 from noon – 1 p.m. in Room 156. Bring your lunch and listen to Dr. Seth Noar discuss the effects of public figure announcements regarding cancer. The presentation will provide an overview of the topic and present many of the substantive research questions that exist. Implications for cancer communication and prevention will also be discussed.


  • Doctoral candidate Sherice Gearhart has accepted a position as Assistant Professor of Communication, Public Relations & Social Media in the School of Communication at the University of Nebraska – Omaha beginning in fall 2013. Congratulations Sherice!


  • McDonald, D. G., Sarge, M. A., Lin, S., Collier, J., & Potocki, B. A role for the self: Media content as triggers for autobiographical memories. Communication Research.


  • Congratulations to Dr. Liz Gardner for receiving a Faculty Diversity Development internal grant offered through Dr. Munoz' office. The grant is for $2,000 to conduct research to understand the effectiveness of health persuasion with Hispanic diabetics. Only three awards were given across the university.


  • During the week of Oct. 14, College of Media & Communication faculty collaborated with departments across campus to be a part of the 2012 Open Teaching Concept hosted by the Cross-Cultural Academic Advancement Center. - See more here.


  • The Brown bag meeting on Thursday, November 1 at Noon in Room 156 will feature three of our new faculty, Melanie Sarge, Melissa Gotlieb and Rebecca Ortiz, discussing their research areas.




  • Growing programs. Growing leaders. Media & Communication is moving to a new home.


  • Dr. Randy Reddick, Dr. Coy Callison and graduate student Steve Peterson discuss their experiences while studying abroad in London. - See more here.


  • Ph.D. student Robin Haislett has been selected as a TEACH Fellow for 2012–2013.


  • The College of Media & Communication Graduate Program at Texas Tech University offers both master's and doctoral level programs to students who seek to further their education in mass communications. - See more here.


  • The College of Media & Communication at Texas Tech University has seen great success from its faculty and graduate part-time instructors this past spring semester. From publications, to awards and other achievements, we congratulate and sincerely thank all individuals for their outstanding accomplishments. - See more here.


  • Dinah Goodson, a graduate student in the College of Media & Communication at Texas Tech University, received a six-month internship as the events coordinator for the Valero Alamo Bowl in San Antonio, Texas. - See more here.


  • Student Josh Blankenship discusses his internship with Southwest Airlines, and provides insight for students studying within the College of Mass Communications. - See more here.



  • Doctoral candidate Sungwon Chung was presented with an American Academy of Advertising Dissertation Proposal Award on Friday, March, 16, 2012, at the annual meeting in Myrtle Beach, SC.


  • Graduate part-time instructor Brandon Nutting has been awarded a 2012 Helen DeVitt Jones Excellence in Graduate Teaching Award. This award recognizes outstanding scholarly activity and excellence in teaching.


  • The first brown bag lunch presentation will be Mon. March 5 from noon-1 p.m. in MCOM 223. Dr. Boris Munoz will be discussing "Saving the Press in Venezuela from Chavez and the Opposition." Make sure to bring your lunch and come join the converstaion.


  • Our very own Coy Callison, Shannon Bichard, Liz Gardner and Trent Seltzer have teamed up with physicians from the Brown University Alpert Medical Rhode Island on a research project titled Project CLEAR. The program has already seen success and has begun to gain international attention. For more information, click here.


  • Congratulations to Ph.D. students Patrick Merle and Clay Craig for receiving notification that their manuscript "Economic Reporting: Soft and International Perspectives" will be published in an upcoming issue of the Newspaper Research Journal.


  • Farnall, O., & Lyons, K. (2012). Are we there yet? A content analysis of ability integrated advertising on prime-time TV. Disability Studies Quarterly 32(1).


  • Grimm, J. & Andsager, J. L. (2011). "Framing Immigration: Geo-ethnic Context in California Newspapers." Journalism & Mass Communication Quarterly, 88(4). 771-788.
  • Chaille Steed and Robin Haislett's paper, "Framing the Mormon faith: How changes in semantic components of texts affect audience evaluation of a political candidate" has been accepted for presentation at the national annual PCA/ACA conference.
  • Robin Haislett's paper, "Third Wave Feminism in Squaresoft's Video Game Final Fantasy VII" has been accepted for presentation at the 2012 AEJMC Midwinter conference at the University of Oklahoma from March 2-3.
  • Kelly Kaufhold, Amber Hinsley, and Seth C. Lewis, eds. The Future of News: An Agenda of Perspectives, 2nd ed. (San Diego: Cognella, 2012).


  • Dr. Autumn Shafer and Dr. Weiwu Zhang were selected to participate in TTU's Transdisciplinary Research Academy, which enhances the research missions of Texas Tech University and tackles issues of global concerns by cultivating interfacing interactions across traditional disciplinary boundaries.


  • Ph.D. Student Sungwon Chung has been selected to receive an American Academy of Advertising Dissertation Proposal Award.

    Chung's submission titled "Motivated Cognition In Video Games: The Influence Of Emotional Video Game Content On Cognitive Processing Of Billboard Advertisements Embedded In First-Person Shooter Games" was selected to receive $2000, the highest level of funding. He will receive the first of two checks at the 2012 AAA conference in Myrtle Beach, South Carolina.


  • The TTU Graduate School is accpeting applications for 2012-2013 scholarships available for both full-time and part-time graduate students. Fill out the application here


  • Zhang, W., & Gearhart, S. (in press). CHAPTER Political behavior in social network sites. In Z. Yan (ed.), Encyclopedia of Cyber Behavior. Hershey, PA: IGI Global.
  • Wigley, S., & Zhang, W. (in press). A study of PR practitioners' use of social media in crisis planning. Public Relations Journal.
  • Seltzer, T., Gardner, L., Callison, C., & Bichard, S. (in press). PR in the ER: Managing internal organization-public relationships in a hospital emergency department. Public Relations Review.
  • Johnson, T.J., Bichard, S.L., & Zhang, W. (in press). Revived and refreshed: Selective exposure to blogs and political Websites for political information. In F. Comunello (ed.), Networked sociability and individualism: Technology for personal and professional relationships. Hershey, PA: IGI Global.
  • Seltzer, T., & Zhang, W. (in press). Debating healthcare reform: How political parties' issue-specific communication influences citizens' perceptions of organization-public relationships. Journalism and Mass Communication Quarterly.


  • Franklin, M.I. & Wilkinson, K. T. (2011). Transnational communications in action: A critical praxis. Communication, Culture & Critique, 4, 361‐381.


  • We are pleased to announce that Rebecca Ortiz, doctoral student at the University of North Carolina at Chapel Hill, has accepted an offer to join the faculty in the College of Media & Communication.
    Ortiz completed her M.A. in Media Studies at Syracuse University and a B.S. in Mass Communications at Virginia Commonwealth University. Ortiz's area of research is in Health Communication, Message Processing and Media Effects.


  • Dr. Rob Peaslee has been selected as a 2012 National Television Program Executive Faculty Fellow. As part of the program, he will attend the January 2012 NATPE Marketplace and Conference in Miami Beach.
  • Because of living, working and going to school in multiple countries, Yunjuan Luo has taken her extensive international experience and applied it to her research and teaching. - See more here.



  • Congratulations to three media and communication graduate students who were recognized for the quality of the work they presented at Texas Tech's first ever Arts and Humanities Graduate Research Conference (and received scholarship awards). They are:
    • Chaille Steed - Best Overall in Conference - "Texts From Last Night: Misleading the Masses with a Potent Dose of College Debauchery?" (also 1st place winner in the Mediated Experience category)
    • Melody Paton - 3rd place in Mediated Experience category - "Agenda Setting and Social Media: A Research Proposal to Define Interactions between Public and Media via Facebook."
    • Shankar Borua - 3rd place in the Vocal Response to the Social Environment category - "Hope is a Good Thing: An exploratory field study on the potential for digital storytelling in Assam."


  • Robin Haislet and Sherice Gearhart wrote a paper that will be presented at the Gender and Identity Colloquium on campus on October 28, 2011. The presentation is scheduled for 11:30 a.m. and they invite anyone to attend. The presentation will take place in the Student Union Building, upper level Mesa Room. The citation is below:
    Gearhart, S., & Haislett, R. (2011, October). Misogynistic rap music & the emergence of the 'Independent' woman: A critical analysis of cultural changes in themes, identities, & desires. To be presented to the Gender and Identity Colloquium at Texas Tech University. Lubbock, TX.


  • Associate Dean for Graduate Studies Coy Callison and co-authors Rhonda Gibson and Dolf Zillmann had their manuscript titled "Explicit vs. Implicit Quantification in News Reports: The Effects of Presentation Format and Message Interference on Retention of Numeric Information" accepted for publication in Newspaper Research Journal.




  • Seltzer, T., & Zhang, W. (in press). Debating healthcare reform: How political parties' issue-specific communication influences citizens' perceptions of organization-public relationships. Journalism and Mass Communication Quarterly.
  • Ph.D. student Kim Pewitt-Jones will present her top-6 paper titled "Journalists' speech: When does it Cross ethical boundaries" at the Southwest Symposium in March.
  • Dr. Rob Peaslee was selected to be a part of the Texas Tech University Institute for Inclusive Excellence for 2011-2012.


  • Ph.D. student Patrick Merle presented a paper he co-authored with Ph.D. student Jerod Foster at the WAPOR conference in Amsterdam last week.


  • Dr. Todd Chambers was honored with the College of Media & Communication Billy I. Ross Faculty Achievement Award.


  • Dr. Weiwu Zhang was appointed to the editorial board of the Journal of Mass Communication and Journalism.


  • Doctoral Student Dane Kiambi recently visited the St. Louis offices of the global public relations firm, Fleishman Hillard. The visit was arranged by the Public Relations Division of the Association for Education in Journalism and Mass Communication (AEJMC).


  • The College of Media & Communication is adding to its resources with the addition of KTXT-FM from Texas Tech Public Media. - See more here.



  • Congratulations Dane Kiambi for having his paper selected for publication in the Public Relations Review! Kiambi's paper, "Ethnic Appeal: A Self-Defense Tool for Kenyan Politicians", looks at the apologetic rhetoric strategies that Kenyan politicians use whenever they are accused of any form of wrongdoing.



  • Ph.D student Shankar Borua will present a paper titled "Intervention in Public Space and Public Memory: Harlan County, USA and Bowling for Columbine" at the 2011 Global Fusion Conference in Philadelphia in October.


  • Ph.D. student Clay Craig has been chosen to become a TEACH Fellow. Only a select few students receive this honor.



  • Doctoral student Patrick Merle presented "Measuring Inter-Agenda Framing Alignment" at a Media Workshop in Paris on Monday.


  • The College of Media & Communication' graduate program has a new and exciting change to its curriculum. The change will benefit the professional track students and ultimately the college as a whole. - See more here.


  • Dr. Weiwu Zhang was awarded the Texas Tech Alumni Association New Faculty Award.


  • Trent Seltzer received the President's Excellence in Teaching Award at Texas Tech's Faculty Convocation.
  • Weiwu Zhang was awarded the Texas Tech Alumni Association New Faculty Award.
  • Coy Callison received the Outstanding Researcher Award at Texas Tech's Faculty Convocation.



  • Dr. Liz Gardner's paper for the 2011 ICA conference has been recognized as a top paper by the Health Communication division. Dr. Gardner will present the paper, "The Role of Narrative and Other-referencing in Attenuating Psychological Reactance to Diabetes Self-care Messages," which was co-authored with Dr. Glenn Leshner of the University of Missouri, at the ICA conference in Boston this May.
  • Dr. Weiwu Zhang has been selected to be a fellow for the 2011 Institute for Inclusive Excellence, a diversity training initiative of the Division of Institutional Diversity, Equity & Community Engagement at Texas Tech University.


  • Congratulations to Kent Lowry for his Helen DeVitt Jones Excellence in Graduate Part-Time Teaching Award.


  • Doctoral student Brandon Nutting and Instructor Ann Rodriguez were honored as Texas Tech softball guest coaches for the Missouri game on March 26. They were nominated as favorite faculty members by players.
  • Gibson, R., Callison, C., & Zillmann, D. (2011). Quantitative literacy and affective reactivity in processing statistical information and case histories in the News. Media Psychology, 14, 96-120.
  • Instructor Ann Rodriguez was named a "Raider Who Rocks" and will be honored at a banquet at the Merket Alumni Banquet Hall on April 7. The purpose of the Raiders Who Rock program is to recognize students, faculty and staff members who exemplify values promoted by The Foundation for a Better Life through their actions and services within the Lubbock and Tech communities.


  • Congratulations to Kevin Stoker, Ph.D., Associate Dean for Faculty Affairs for Texas Tech University College of Media & Communication, for being selected as a participant for the 2011 Scripps Howard Leadership Academy (SHLA). He will join other current and rising mass communication administrators for four days of training and leadership development, with exciting speakers and sessions lined up.


  • Doctoral candidate Simon Sinaga accepted a position as an assistant professor of communication at the University of Northern Arizona.


  • Ph.D. student Daewook Kim has a new publication: Choi, M. I., Kim, D., & Park, S, B.(2011). Impacts of humorous radio advertising on attitude toward advertising: mediating effect of perceived humorous and moderating effect of need for cognition. Korean Journal of Advertising and Public Relations, 13(1), 138-162.


  • Ph.D. student Patrick Merle has been notified his paper titled‚ The U.S. Correspondents in Paris: A longitudinal study of the profession 1998-2010, has been accepted for presentation at the AEJMC/ICD Midwinter Conference, which will take place in March 4-5.


  • Congratulations to Dr. Weiwu Zhang who has been selected to attend the 2011 Institute for Inclusive Excellence. He was informed that "the selection committee found your application to be an excellent demonstration of how superior scholarship contributes to diversity at Texas Tech".


  • Congratulations to Coy Callison, Liz Gardner, Trent Seltzer, John Wirtz, and Weiwu Zhang for having papers accepted for presentation at the 14th Annual International Public Relations Research Conference in Miami, FL. Two of these papers were co-authored with College of Media & Communication doctoral students, including Dane Kiambi, Daewook Kim, and Prisca Ngondo.


  • John Wirtz, Ph.D., assistant professor of public relations, is teaching Designing Mass Media Health Campaigns, a new special topics graduate course beginning this semester. - See more here.


  • Congratulations to Dept. of Public Relations faculty members Lori Boyer, Coy Callison, Trent Seltzer, John Wirtz, and Weiwu Zhang for having papers accepted for presentation at the AEJMC 2010 convention in Denver, CO. Several of these papers were co-authored with Mass Communications doctoral students, including Jerod Foster, Prisca Ngondo, Phillip Poe, and Austin Sims. Dr. John Wirtz has also received a Top Faculty Paper award from the Religion and Media Interest Group.


  • Olan Farnall, Ph.D., recently conducted research that showed the number of commercials featuring people with disabilities has increased in recent years but still does not represent the size of the disabled population. He plans to expand on his research in the future by utilizing the college's eye tracking technology. See more here


College of Media & Communication