Please click each organization for more information.
- Advisor: Shannon Bichard
The Advertising Team at Texas Tech is a group of students selected by interview to compete in a national student advertising competition. The annual competition is put on by the American Advertising Federation and features a corporate client. The client (such as Glidden paints, Coca Cola, JCPenney, Yahoo, State Farm, just to name a few…) provides a case study outlining the history of its product and current advertising situation. The case study reflects a real world situation to challenge students' critical thinking abilities and creativity. Students must research the product and its competition, identify potential problems and develop an integrated communications campaign for the client. Each student team then "pitches" its campaign to a panel of judges in April.
- Every Tuesday evening in COMC 151.
Association for Women in Communications (AWC)
- Advisor: Ann Rodriguez
Kappa Tau Alpha
- Advisor: Todd Chambers
Pi Delta Alpha
- Advisor: Marijane Wernsman
- Student Org. Office: COMC 271B
Pi Delta Alpha is the official College of Media & Communication co-ed fraternity. We welcome all majors and strive to get a variety of guest speakers from all areas of the communications field. The organization does one community service project each semester. After a new member's first semester in Pi Delta Alpha, he or she will receive a leather padfolio at Initiation and will become an active member.
- Upcoming Meetings:
Meetings at 6 p.m. in COMC Room 154, with food provided.
- Dues are $25 per semester.
Society of Professional Journalists
- Advisor: Todd Chambers
Tech Advertising Federation
- Advisor: Kent Lowry
- About:The Tech Advertising Federation is Texas Tech's American Advertising Federation chapter. The organization is designed for advertising majors to give them the opportunities they need to be successful in the industry and enhance their learning outside of the classroom. TAF brings in guest speakers from big and small agencies across the U.S. TAF also takes its members on tours of agencies as well as hosts a student advertising competition and other fundraising/philanthropy events. Networking opportunities, critique of portfolio work, and the sharing of internships/jobs/industry knowledge are available.
- Upcoming Meetings
- January 29
- Feb. 13-14 - Dallas Advertising Tour
- February 26
- March 26: Officer Election held
- April 30
- Previous Meeting Recaps:
Tech Advertising Federation’s first meeting of the semester was an informational meeting open to all students. The students enjoyed free Wing Stop while learning about the perks of a TAF membership. Some of these perks include becoming an American Advertising Federation member, monthly guest speakers, and networking opportunities through semester ad tours. Taylor Shafner from RD Thomas spoke with the students about his experiences in an ad agency since graduating and gave insightful advice on how to get an internship and land a job after college during the Q&A session. Students also were able to win fun door prizes, like Mad Men and Breaking Bad posters.
Tech Advertising Federation’s second meeting was the first member meeting. It included dinner, an officer election, and two speakers. Papa John’s was provided while two guest speakers, Abbey Daniel, and Steve Smothers spoke. Steve Smothers, VP and Director of Marketing for City Bus, spoke with the students about his experiences and answered member’s questions. TAF’s second speaker, Abbey Daniel, was on Ad Team last year and won the Ad Team’s NYC ADVenture that was sponsored by Joe Fairless, who was also present at the meeting. TAF then had an election for a new Event Coordinator, as the current Event Coordinator is stepping down to study abroad next semester. Congratulations to Ryan Russell for being elected!
- Lubbock Agency Tour
TAF’s Ad Agency Tour was a two day tour on November 7th and 8th. Members had the opportunity to tour KCBD, RD Thomas, Griffin Wink Advertising, Digital Base Productions, Ramar Communications, and The Owen Group. Members were able to meet and network with different employees at each location, learn more about internship opportunities, and enjoyed informative Q&A sessions at each location. It was a great learning experience and networking opportunity for TAF members!
- TAF OSU Tailgate
TAF held a tailgate for the Tech vs. OSU game. Members, TAF alumni, and faculty came out to enjoy tailgating, getting to know each other, and networking. Thanks to everyone who came out!
TAF’s last meeting of the semester included two insightful guest speakers and some exciting announcements about the spring semester. If you didn’t make it, you missed out on a home cooked fajita dinner! TAF’s two speakers were Kristy Melcher, the president of Lubbock Advertising Federation and owner of No. 818, and James Hodgens, the program chair for the Lubbock Addy Awards and the director of the School of Music’s Communication division. They spoke with TAF members about the American Advertising Awards, the benefits of entering, and how students can enter. They also answered member questions on how to prepare themselves after college with advice you can’t learn in the classroom! Olan Farnall also spoke with TAF about the Lubbock Advertising Federation’s Ad Book and how a perk of being apart of TAF is having the opportunity to be apart of the LAF Ad Book. Next, TAF’s sophomore and junior officer selections were announced. Congratulations to Meagan Zenkner and Valerie Partridge! TAF also announced its plans for a spring ad tour and networking events in Dallas, an upcoming holiday party, and a competitive TAF Ad Book that members have the opportunity to be apart of. Lastly, TAF announced a contest for the cover of the TAF Ad Book, which is a great opportunity for the members to get creative and get their work seen by numerous ad agencies in and outside of Lubbock.
- Advisor: Jo Grant
- Contact Tech PR: firstname.lastname@example.org
- Student Org. Office: COMC 271
Tech PR is a student organization in the College of Media & Communication but it is open to all majors. What we do is find ways for our members to network with public relations professionals as well as help members build experience in the profession. In the spring, we host an annual trip to Dallas. During the first half of the trip we hold conference, which in the past has been at Southwest Airlines, and this gives our members a chance to get their resumes critiqued, participate in mock-interviews, and meet and network with professionals and alumni. The second part of our trip is to visit PR agencies and different companies. Last year we went to Fleishman-Hillard, Weber Shandwick, American Red Cross, Cotton Bowl and HCK2 Partners. Throughout the year, we have alumni networking events and community service opportunities. In addition, we have a student-run PR firm, RaiderComm, which works on campaigns for real clients. Each month we hold a meeting where we bring a guest from a different field of public relations to speak to our members. As an organization, we really focus on getting our members to be involved in everything and anything possible. If you have any questions, please email email@example.com.
- Upcoming Meetings:
All meetings are on the second Wednesday of every month at 6 p.m. room 075
- Feb. 12: Monthly Meeting
- Mar. 5: Monthly Meeting
Political PR with Morris Wilkes
- Apr. 9: Monthly Meeting at 5:30 p.m.
Panel of experts
- Feb. 12: Monthly Meeting
Tech Association of Student Electronic Media
- Advisor: Jerod Foster