The College of Mass Communications Outstanding Alumni of 2009
The Mass Communications Outstanding Alumni Awards were instituted in 1981 to recognize alumni of Texas Tech University who have made outstanding contributions to the field of mass communications.
Any person, organization, media group or company may make nominations for the annual recognition. A selection committee representing the students, faculty, alumni and advisory committee is appointed by the dean of the college of Mass Communications.
Outstanding Alumni are recognized at a breakfast on Saturday morning prior to a home football game in the fall.
A plaque is given each honoree, and additional plaques are retained for display in the Mass Communications Building.
2009 Outstanding Alumni Reception and Breakfast
Honored guest Reception
6 p.m.
October 30
Merket Alumnni Cetner
17th Street and University Avenue
Outstanding Alumni Breakfast
8 a.m.
October 31
Merket Alumnit Center
17th Street and University Avenue
Please RSVP to Jessica Robinson by October 29
jessica.robinson@ttu.edu
(806) 742-3385 Ext. 221
Click here to view the original invitation
2009 Outstanding Alumni
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Becky Arreaga
The president and co-founder of Mercury Mambo, which specializes in experiential marketing, sales promotion and branding. She has coined the term “Mambo Magic” and often speaks about topics related to strategic branding, Hispanic marketing, in-store advertising to the Hispanic consumer, and entrepreneurship.
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Bill Baer
who has been an on-air personality in many markets throughout the country, is the owner of Baerclaw Productions, a full-service video promotion company capable of handling any project in-house from concept and creative through post-production. The company has produced video projects from 30-second commercials to corporate videos to broadcast programming.
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Trudi Boyd
has more than 20 years of experience in public policy programming, crisis management, client counseling, grassroots and coalition management, and public affairs practice. She is the senior vice president and managing director of Dittus Communications, where she has worked since 1998.
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Janet Bustin
is a senior marketing executive, agency president and principal with Bustin Consulting in Dallas, where she is engaged in select marketing consulting projects for clients in the entertainment, medical, and non-profit categories. Her projects have included brand strategy development, market research, and agency searches.
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Kelly Overley
is vice chancellor of Institutional Advancement and chief operation officer of the Texas Tech Foundation. She is responsible for all fundraising initiatives of the Texas Tech University System, which has an endowment of $750 million. Under her leadership, the Texas Tech University System improved its 2008 ranking in the Chronicle of Philanthropy’s program, Philanthropy 400, from number 303 to number 137. At Texas Tech, she has started an ambitious $1 billion fundraising campaign.
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College of Mass Communication, Box 43082, Texas Tech University, Lubbock, TX 79409
806.742.3385