Upcoming Course Fliers

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ADV 4301-001 - Writing the 30 Second Narrative (CRN 30445)

- Instructor: Sam Bradley, Ph.D.
- Time: M-F, 10 - 11:50 a.m.
- Pre-req: Any college 3000-level writing class or permission of the instructor

Students will learn how to fit an entire story into a 30-second or 15-second commercial. We will cover what makes a good story; how to write those stories; converting stories to story-boards; and basic television commercial production.

Special Topics in PR: Social Media and Public Relations
PR 4301-001 (CRN 32933)
PR 6315-001 - (CRN 32948)

- Instructor: John Wirtz, Ph.D.
- Time: M-F, 10 - 11:50 a.m.

How valuable is social media to your future career? According to a recent report by Korn/Ferry, the ability to understand and use social media is one of the most sought-after skills for new employees. "Social media and public relations" is a course that is designed to acquaint students with a wide range of social media tools and to study how these tools can be used by businesses, government and nonprofit organizations. Emphasis will also be placed on understanding the strategic advantages social media offers when compared to other mass media channels.

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ADV 4301-001 - Advanced Media Planning (CRN 64234)

- Instructor: Olan Farnall, Ph.D.
- Time: M-F, 10 - 11:50 a.m.

"Cases" based approach to understanding/applying the most sophisticated media solutions to real advertising media problems.

Also the opportunity to understand what CREATIVE MEDIA PLANNING really means.

Take this class if media is your thing and you want to be sure to have an advantage over others when searching for that first media job. We may even have the answer to that old advertising claim, "I know half my money is wasted on advertising, I just don't know which half."

ADV 4301-002 - Sex. Drugs. Rock & Roll

- Instructor: Rebecca Ortiz, Ph.D.
- Time: M-F, 12 - 1:50 p.m.

This class will examine how "sex, drugs, and rock & roll" are marketed to children, adolescents, and young adults and how it may affect their health and general well-being. As potential media producers, it is important to know how the media may be influencing the health of your audiences.

ADV 4313-001 - International Advertising (CRN 67130)

- Instructor: Ann Rodriguez
- Time: M-F, 2 - 3:50 p.m.

A study of the practices and procedures of advertising on the international market. Fulfills core Social and Behavioral Sciences-Individual or Group Behavior requirement.

EMC 4301-001 - Visual Storytelling (CRN 64050)

- Instructor: Jerod Foster
- Time: M-F, Noon - 1:50 p.m.

Visual story is all around us. Telling stories using imagery is as old a way of communicating as language itself. In this course, you'll learn storytelling theory and practice to complement the use of visual media technology.

Interested in visual storytelling? Are you a photographer, videographer, or graphic designer? Gain a better understanding of visual narrative and increase your ability to put it into practice during this Summer II course.

JOUR 4301-001 - Movies. Politics. Journalism. (CRN 64235)

- Instructor: Pete Brewton
- Time: M-F, 2 - 3:50 p.m.

Pete Brewton, a veteran investigative reporter and journalism faculty adviser to The Daily Toreador, will lead students through the labyrinth and mystery of journalism and politics as seen through the eyes of Hollywood. The class will watch six classic movies that show journalists at work in the realm of politics. Class discussion will center on how Hollywood views the practice of journalism viz-a-viz the politics of the day, and how this intricate interplay of different interests has evolved.

PR 4301 - Special Topics in PR: Sports PR (CRN 64060)

- Instructor: Chris Cook
- Time: M-F, Noon - 1:50 p.m.

Learn about the exciting, challenging and fast-paced world of sports public relations from a seasoned professional. Mr. Cook is the managing director of communications & marketing at Texas Tech University. Previously, he worked for 11 years in the Texas Tech athletics department including nine years as an assistant athletic director. During that time he oversaw the media relations efforts for 17 sports programs, working closely with football and golf.

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ADV 4301-002 - Retail Advertising (CRN 22007)

- Time: MWF, 2 - 2:50 p.m.

ADV 4301-002 - Political Advertising (CRN 22008)

- Time: MWF, 10 - 10:50 a.m.

Campaign spending records shattered. Does it matter?

EMC 4301-002 - "30 Seconds to Air": Producing Sports Media

- Instructor: Glenn Cummins, Ph.D.
- Time: Tues., 6 - 8:50 p.m.

Take a look behind the scenes to see how sports goes from the field to the screen, and all the steps in between. Sports programming is on air, 24 hours a day, 7 days a week. We'll examine the processes and people responsible for packaging the wide world of sports for your viewing pleasure.

EMC 6315-002 - Fandom - Understanding Media Production and Consumption in the Digital Age

- Instructor: Robert Peaslee, Ph.D.
- Time: Thurs., 6 - 8:50 p.m.

This course will examine the history and theoretical consideration of fandom and interrogate the status of the production/consumption binary in the era of networked, digital communication. Readings will focus on critical and cultural approaches to fandom and will examine case studies relating to music festivals, comic cons, film exhibition, fan fiction, "vidding," professional sports, tourism, and other forms of regular, emotional involvement. Students will gain insight into the changing nature of the relationship between media institutions, talent, and audiences in the context of Web 2.0 and will be able to apply this knowledge to both academic and professional practice.

EMC Fall 2012 Schedule

A listing of all upcoming courses for Fall 2012, along with their instructors, times and locations.

PR 4301-001 - Special Topics in PR: Crisis Communication

- Instructor: Autumn Shafer, Ph.D.
- Time: MWF, 1 - 1:50 p.m.

Students will learn how to prepare for and respond to corporate, nonprofit, and government sector crises from a public relations perspective. Through case studies and in-class activities the course emphasizes the practical application of crisis communication theories, strategies, and tactics when developing and implementing crisis communication plans.

PR 4301-002 - Special Topics in PR: Political Public Relations

- Instructor: Weiwu Zhang, Ph.D.
- Time: Tues., 9:30 - 10:50 a.m.

The purpose of this course is to provide students with a broad background to the processes of political communication from a strategic communication perspective and to explore the crucial relationships between mass communication, public relations and politics. An important goal will be to explore ways to allow media and strategic communication messages to contribute to a healthy and ethical political life rather than detract from it. We will examine both the conceptual and practical implications of strategic political communication and public relations in democratic governance.