Texas Tech University

Master of Science in Sport Management Face-to-Face

The Master of Science in Sport Management prepares students for careers in the sport industry. Students will acquire theoretical knowledge and practical, industry-basedexperience in areas such as sport marketing, media and communication, facility and event management, leadership, and financial management in sport. Students have the option of completing an internship, which allows them to gain hands-on experience working in different areas within a sport organization.  Graduates of the program have been successful securing employment with organizations such as the Texas Rangers, the Houston Astros, Texas Tech Athletics, Leafield,and the EDS Byron Nelson Championship.

We prepare graduate students for a broad range of management related positions within intercollegiate, interscholastic, professional, and amateur sport organizations. In the classroom, students are challenged to investigate current and emerging topics in sport management. Students also have the opportunity to apply course concepts to identify solutions to issues facing the sport industry. Students also are encouraged to develop their professional networks and many of our courses provide opportunities for students to interact with guest speakers who hold various positions in the sport industry. 


The Master of Science in Sport Management is 30 hours comprised of the following:

Required Courses:

SPMT 5320 – Sport Leadership
SPMT 5321 – Financial Management in Sport
SPMT 5324 – Marketing and Promotions in Sport
SPMT 5325 – Ethics and Morality in Sport
SPMT 5329 – Sport Event Management
SPMT 5346 – Law in the Sport Industry
SPMT 5347 – Sport Media Management
SPMT 5348 – Sponsorship and Endorsement in Sport

Electives - Pick two of the three:

SPMT 5003 – Internship in Sport Management
SPMT 5344 – Applied Issues in Sport Analytics
SPMT 5345 – Administration of Intercollegiate Athletics

Career Opportunities

Students graduating from this program have gone on to careers in:

  • Player Development
  • Coaching
  • Director of Operations
  • Intercollegiate Facilities and Event Management
  • Sport Sales
  • Sport Marketing
  • Intercollegiate Fan Engagement and Marketing
  • Sport Tourism

More Information

Department of Kinesiology & Sport Management

  • Address

    Box 43011, Texas Tech University, 2500 Broadway, Lubbock, TX 79409
  • Phone