Texas Tech University

Programs

Left ArrowPrograms
Online+

Undergraduate

Online Bachelor of Arts in Digital Media & Professional Communication

Man with glasses talking into a microphone for a podcast

Transform your career with Texas Tech University's Online Bachelor of Arts in Digital Media & Professional Communication. This innovative program equips you with versatile skills to succeed in today is evolving media and communication industries all from the flexibility of your home.

Learning Model

100% Online, Asynchronous

Credit Hours

120 credits

Prerequisites

None

Request InfoApply
Man with glasses talking into a microphone for a podcast

Apply Today!

Start your journey with a free microcredential course

Summer Classes Begin

May 30, 2025

Early Fall 8-Week Classes Begin

August 11, 2025

Late Fall 8-Week Classes Begin

October 13, 2025

Apply Now

Tuition Estimates

Average In or Out of State

$415-500 per credit hour

Tuition rates are based on your residency determination of Texas Resident, Non-Resident, or Foreign. Please consult the Admissions site for more information.

Tuition Calculator

 

Thrive in Digital Media

Degree and Course Details

The Online Bachelor of Arts in Digital Media & Professional Communication is designed for those ready to launch or elevate their careers in the dynamic field of digital media. This fully online program provides the flexibility to fit your schedule while delivering a career-focused education that prepares you for in-demand roles like digital media specialist or media professional.
 
Whether you’re transferring credits or starting fresh, the 2+2 transfer program allows students with an Associate of Arts or Associate of Science degree to complete their bachelor’s degree faster. Core-complete students from Texas institutions may only need 60 additional hours to graduate.
 
This program blends academic excellence with real-world experience, offering hands-on learning through internships, collaborative projects and industry-focused activities with organizations like the International Association of Business Communicators. Key courses like Media Analysis and Applied Workplace Communication provide a strong foundation to excel in digital media.
 
With expert faculty from Texas Tech University’s College of Media & Communication and strong industry connections, you’ll gain valuable mentorship and networking opportunities. By engaging with professional organizations and career-building experiences, you’ll graduate with the skills, confidence and connections to succeed in the ever-evolving world of digital media communication.


Degree and Course Details

Why Texas Tech Online+?

Person in graduation robes holds up diploma at ceremony.

Earn Your Degree Faster with 8-Week Accelerated Courses

Take control of your education with flexible, fast-paced courses that fit your schedule. Multiple start dates year-round let you complete your degree on your terms.

Person with headphones smiles at laptop.

Start Learning for Free—No Upfront Costs

Apply for free and begin microcredential coursework with zero financial risk. You only pay when you apply for credit, making it easier to take the next step in your education.

Parent works from laptop with children in background.

Flexible, Asynchronous Learning Built for Your Life

Study anytime, anywhere with 100% online courses designed for working adults. Balance your education with work and family while staying on track to graduate.

Job Market Outlook

Use the interactive tool on this page to explore career pathways, industry demand, and salary projections tailored to your location. Get insights into employment trends and top occupations related to your field of study. Please note that completing a program does not guarantee employment or a specific salary.

Degree Paths

Digital Influence

This path empowers students to explore the dynamics of digital and social media while fostering an entrepreneurial mindset. By mastering accessible content creation, social network analysis and media analytics, students are prepared to use media as a tool to drive business decisions, maintain competitive edges and boost profitability. The Digital Influence path also equips aspiring social media influencers with the skills to develop and implement strategies that engage audiences and build loyal followings.

Corporate Communication

Designed to develop expertise in strategic communication for multicultural and organizational stakeholders, this path prepares students for leadership roles in corporate environments. Students learn to manage internal relations, fostering effective organizational communication and collaboration. Additionally, the curriculum emphasizes creating and executing communication strategies that align with corporate goals, setting graduates up for success as skilled communications managers.

Data Innovation

This path offers a forward-thinking approach, preparing students to drive innovation within organizations through the use of emerging technologies. With a focus on data visualization, social media analytics and artificial intelligence, students gain the expertise needed to thrive in roles such as business development specialists, who analyze data to fuel growth, or digital content analysts, who optimize content strategies to enhance audience engagement and business performance.

Student Support

Explore Texas Tech Online’s comprehensive support services designed for nontraditional students, offering academic assistance, career guidance, and personalized resources to help you succeed.

Explore Resources

Industry Career Certificates

Enhance your Texas Tech Online degree with free industry career certificates—short, self-paced, industry-aligned programs from leaders like Google, IBM and Meta. Build in-demand skills, boost your resume and stand out in today’s competitive job market—all at no additional cost!

Explore Industry Career Certificates

Free Credit for Work/Life Experience

At Texas Tech University, your real-world experience counts. Through our Prior Learning Assessment (PLA) program, you may be eligible to earn up to 9 credits for your professional and life experiences, helping you accelerate your degree and save on tuition.

Ready to Take the Next Step?

Start your journey with Texas Tech Online today and unlock a flexible, career-focused education tailored to your needs. Have questions? We're here to help!

Phone

Phone: 844-691-0494

Email

Email: online@ttu.edu

Request InfoApplyDegree & Course Details

Related Programs

Woman at desk with headset
Bachelor of Arts in Communication Studies
Man behind a podium giving lecture
Bachelor of Arts in Public Relations & Strategic Communication Management
Woman in front of dry erase board
Master of Arts in Strategic Communication and Innovation

Frequently Asked Questions

Online

© 2025  Texas Tech University May 9, 2025 11:12 AM