The College of Media & Communication Graduate Program at Texas Tech University offers a doctoral program and three master's degree programs. The programs are grounded in theory and expose students to a variety of different methodologies, approaches, and practical experience. Our goal is to prepare students for careers as educators, researchers, and/or communication professionals in multiple industries.
In The News
- The College of Media and Communication graduate faculty and students had impressive showing at the recent AEJMC conference in San Francisco, CA, August 6-9, 2015
- Abitbol, A. & Lee, S. Y. Engaging the public with corporate social responsibility (CSR) activities through social media: A content analysis of Fortune 500 companies' CSR Facebook pages.
- Berke, C., & Keene, J. R. The effects of camera angle, arousing content and fanship on the cognitive processing of sports messages.
- Bouchillon, B. C., & Gotlieb, M. R. Making them count: Socializing on Facebook to optimize the accumulation of social capital.
- Fuhlhage, M., Shaw, D., Holman, L., Lee, S. Y., & Moldoff, J. Blowing embers: An exploration of the agenda-setting role of books.
- Gearhart, S., & Zhang, W. Social media, selective exposure & the spiral of silence, oh my!
- Gotlieb, M. R. & Cheema, S. From consumer to producer: Relating orientations, internet use, and lifestyle and contentious political Consumerism.
- Hellmueller, L. & Zhang, J. Examining global journalism: How global news networks frame the ISIS threat.
- Jeong, Y. & Lee, S. Y. Determining the factors influencing the news values of international disasters in the U.S. news media.
- Lee, N., VanDyke, M. S., & Cummins, R. G. A missed opportunity?: NOAA's use of social media to communicate climate science.
- Lee, N. , & White, S. Cultivating gender stereotypes: Pinterest and the user-generated housewife?
- Lee, S. Y., Kim, H., & Gilmore, K. Window dressing or public education? How oil companies websites address public concerns about hydraulic fracturing.
- Lee, S. Y., & Rim, H. The role of company-cause congruence and the moderating effects of organization-public relationships on the negative spillover effects of partnerships.
- Loof, T. Parasocial processing of a situational comedy: An experimental study.
- Kaufhold, K., & Shafer, A., & Luo, L. Applying health behavior theories to the promotion of breat tissue donation among Asian Americans.
- McLaughlin, B., Rodriguez, N. S. Identifying with a stereotype: The divergent effects of exposure to homosexual television characters.
- McLaughlin, B., Thompson, B. Except if he's black: How race conditions the effect of religious cues on candidate evaluation.
- Ortiz, R., Shafer, A., & Bobkowski, P. Sexual intensity of adolescents' online self-presentations: Joint contribution of identity and media consumption
- Rasmussen, E. E., Shafer, A., Colwell, M. J., Punyanunt-Carter, N., White, S. R., Densley, R., & Wright, H. Impact of Daniel Tiger's Neighborhood and active mediation on preschoolers' social and emotional development.
- Rodriguez, N. S. Strategic communication through social media by LGBTI NGO's
- Thompson, B. & Ortiz, R. Frat daddies and sorostitutes: How TotalFratMove.com and greek identity influence greek students' rape myth acceptance. (2nd place faculty paper).
- VanDyke, M. S., & Callison, C. PR credibility as news unfolds: How perceptions gauged in real time and post exposure differ.
- VanDyke, M. S., & Zhang, W. How to promote green social capital?: Investigating communication influences on environmental issue participation.
- Cates, J.C., Ortiz, R.R., North, S., Martin, A., Smith, R., Coyne-Beasley, T. (In press). Partnering with middle school students to design text messages about HPV vaccination. Health Promotion and Practice.
- Former doctoral student Dane Kiambi, Ph.D., and Autumn Shafer, Ph.D., received the Ecquid Novi African Journalism Studies Best Paper Award for Journalism Research at the 2014 AEJMC conference in Montreal for their paper titled, "Country Reputation Management: Developing a Scale for Measuring the Reputation of Four African Countries in the United States." The paper was selected for the award from the submissions to the AEJMC International Communication Division's Open Paper Competition.
- Congratulations to Weiwu Zhang, Ph.D.! Zhang was selected as the research co-chair with the Public Relations Division of the Association for Education in Journalism and Mass Communication (AEJMC) for the 2014-2015 year.
- Weiwu Zhang, Ph.D., has been selected by the Routledge, Taylor and Francis Group as the new editor for Communication Booknotes Quarterly to begin in 2015.
- Congratulations to Sungwon Chung, Ph.D.! His dissertation, "Motivated cognition in video games: the influence of emotional video game content on cognitive processing of billboard advertisements embedded in first-person shooter games," was awarded 2nd place in the Outstanding Thesis and Dissertation Awards in the Social Sciences competition by the Graduate School at Texas Tech University.