Public Relations


Public Relations at Texas Tech
Consider the Possibilities:
Any Goal. Any Industry. Anywhere.

Public relations (PR) is about how organizations communicate with their publics to create and strengthen relationships. Regardless of the goal you’re pursuing, the industry you’re interested in, or where you want to work, there are opportunities for a career in public relations. The Department of Public Relations at Texas Tech University can help you prepare by providing you with skills that can be applied in a variety of careers in PR and beyond.

Please take a look around our site. We’d love for you to learn more about what our program has to offer. Have questions? We have answers—contact the Public Relations Department Chairperson, Trent Seltzer, Ph.D. 806-834-3803,, .

Our Classes

Dynamic and engaging classes emphasize how to build and manage relationships with your publics; strategic campaign planning; integrating traditional, digital, online and social media; persuasive communication techniques, including writing, graphic design and content creation; advanced social media monitoring and analytics; global communication; and a variety of courses on specific PR topics.

Example courses:
PR Strategies, PR Writing, PR Graphics, Social Media, PR Campaigns, Crisis Communication, Nonprofit PR, Sports PR, International PR, Political PR.

Our Alumni

Our alumni work at prestigious firms from coast to coast, including FleishmanHillard, Golin, Weber Shandwick, Edelman and more. Graduates of our program also work in a variety of fields, including sports, nonprofit, government, marketing and new media, or they pursue graduate degrees in law, business and communication. Our alumni include:

  • Social Media Community Manager, JCPenney
  • Senior Vice President, Weber Shandwick
  • Senior Public Relations Manager, AT&T
  • Communications Manager, FOX Sports
  • Global Corporate Communications Manager, Nike
  • Social Media Coordinator, Phillips 66
  • Communications Manager, American Red Cross North Texas
We have an on-site student success and career center dedicated to students in the College of Media and Communication. Our career center staff helps students find internships, write their resumes, practice for job interviews, search for jobs, and make connections to get jobs through our career network and job and internship fairs.

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