Public Relations


About the Department of Public Relations

The Department of Public Relations offers a 120-hour degree program leading to a Bachelor of Arts in Public Relations. Widely recognized as one of the fastest-growing career fields worldwide, public relations has become the most popular program in the College of Media & Communication. Our curriculum develops students’ critical thinking, written communication skills and oral communication skills.

Coursework emphasizes relationship management and strategic campaign planning, the role of traditional and new media in public relations practice, principles of persuasive communication, globalization and diversity, the history of the field and legal and ethical challenges that practitioners may face.

Graduates will be prepared for technical and managerial roles in public relations firms, as well as corporate and nonprofit organizations. Special topic courses enhance students’ understanding of the public relations function as it relates to media relations, crisis communication, social media, community relations, sports communication, government relations, international communication and other practice areas.

Prospective students can learn more about the public relations major at Texas Tech here.

Current and prospective students with interests in social media may want to become involved with the college’s social media lab, The Outpost. Click here to learn more.

In The News


  • A manuscript Eric Rasmussen, Ph.D., co-authored was accepted for publication: Coyne, S. M., Linder, J. R., Rasmussen, E. E., Nelson, D. A., & Collier, K. M. (in press). It's a bird! It's a plane! It's a gender stereotype!: Longitudinal association between superhero viewing and gender stereotyped play. Sex Roles.
  • Psychology Today blogger, Susan Krauss Whitbourne, Ph.D., interviewed and quoted Eric Rasmussen, Ph.D., in a recent article "Fulfillment at Any Age." Whitbourne referenced Rasmussen's and colleague David Ewoldsen's article "Dr. Phil and Psychology Today as self-help treatments of mental illness: A content analysis of popular psychology programming. Journal of Health Communication."


  • Congratulations to Alan Abitbol and Mary E. Brooks! They were both awarded a 2014 Helen DeVitt Jones Excellence in Graduate Teaching Award!  

    The Graduate School will provide each awardee with a certificate and a $500.00 Honorarium.


  • Congratulations to the Media and Children Research Team for being admitted to the Texas Tech Transdisciplinary Research Academy.
    The members of the team are: Their goal is to investigate the effects of entertainment-education on young children and explore the mechanisms underlying these effects. We plan to publish a series of studies together based on this research.
  • Congratulations to Coy Callison, Ph.D., for being selected as one of the recipients of the inaugural President's Mid-Career Faculty Awards!
    This award is intended to recognize and reward faculty who are emerging leaders nationally and internationally in their disciplines and who serve as role models and mentors for our students.


  • Autumn Shafer, Ph.D., was invited to present information on HPV vaccination campaigns at MD Anderson Center's annual HPV and Cervical Cancer Summit on January 22, 2014. Shafer's presentation was titled "HPV Vaccine Campaigns Targeting Mothers of Adolescent Girls." - See more here.


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For more information about the public relations program, contact the Department Chair Trent Seltzer, .

For more information regarding advising in PR, contact Ashton Ray.

For more information regarding internships, contact Aleesa Ross.

For information about TechPR, the student public relations association, contact the TechPR President.