We Are Diverse
Angela Barrera Participates in 2013 Hispanic College Quiz Bowl
We Are Social
Social Media Lab Sparks Interest
We Are Scholars
Chinwe Obi: Texas Tech Student of Integrated Scholarship
We Are Strategic
David Peveto is reviving the student-run public relations firm, RaiderComm.
We Are Professionals
PR student Caroline Trujillo discusses her internship with the Houston Astros.
About the Department of Public Relations
The Department of Public Relations offers a 120-hour degree program leading to a Bachelor of Arts in Public Relations. Widely recognized as one of the fastest-growing career fields worldwide, public relations has become the most popular program in the College of Media & Communication. Our curriculum develops students’ critical thinking, written communication skills and oral communication skills.
Coursework emphasizes relationship management and strategic campaign planning, the role of traditional and new media in public relations practice, principles of persuasive communication, globalization and diversity, the history of the field and legal and ethical challenges that practitioners may face.
Graduates will be prepared for technical and managerial roles in public relations firms, as well as corporate and nonprofit organizations. Special topic courses enhance students’ understanding of the public relations function as it relates to media relations, crisis communication, social media, community relations, sports communication, government relations, international communication and other practice areas.
Prospective students can learn more about the public relations major at Texas Tech here.
Current and prospective students with interests in social media may want to become involved with the college’s social media lab, The Outpost. Click here to learn more.
In The News
- Autumn Shafer, Ph.D., was invited to present information on HPV vaccination campaigns at MD Anderson Center's annual HPV and Cervical Cancer Summit on January 22, 2014. Shafer's presentation was titled "HPV Vaccine Campaigns Targeting Mothers of Adolescent Girls." - See more here.
- Autumn Shafer and Rebecca Ortiz had their abstract titled, "Assessing the Feasibility of Clinicians Communicating Via Social Media and Text Messaging With Adolescents about HPV Vaccination" accepted for presentation at the 2014 Pediatric Academic Societies and Asian Society for Pediatric Research Joint Meeting in Vancouver, BC, Canada from May 3-6, 2014. Ortiz and Shafer are first and second authors, respectively, in collaboration with colleagues from the University of North Carolina at Chapel Hill.
- The College of Media & Communication recently recruited 16 student ambassadors to promote the college with on-campus recruiting initiatives. - See more here.
- The Encyclopedia of Social Media and Politics from CQ Press/Sage was recently released. Kelly Kaufhold, Ph.D., has a chapter included, Age (Social Media and Politics). It also included three chapters from Weiwu Zhang, Ph.D., and Sherice Gearhart, Ph.D.
- Gabby Garcia, junior public relations major from Arlington, Texas, worked as an intern for Kendra Scott, a fast-growing, popular jewelry company, during the summer of 2013. Kendra Scott is based in Austin, Texas, where Garcia interned at the flagship store. Find out how Garcia landed her internship here.
- Get to know your ambassador, senior public relations major Dylan Echols, in this month's Adviser.
- Current PR Students
- Degree Requirements
- Faculty Research
- Frequently Asked Questions
- Graduate Program
- Outpost Social Media Lab
- PR Faculty
- Prospective PR Students
- Resources for Research
- Tech PR
For more information regarding advising in PR, contact Ashton Ray.
For more information regarding internships, contact Aleesa Ross.
For information about TechPR, the student public relations association, contact the TechPR President.