We Are Diverse
Angela Barrera Participates in 2013 Hispanic College Quiz Bowl
We Are Social
Social Media Lab Sparks Interest
We Are Scholars
Chinwe Obi: Texas Tech Student of Integrated Scholarship
We Are Strategic
David Peveto is reviving the student-run public relations firm, RaiderComm.
We Are Professionals
PR student Caroline Trujillo discusses her internship with the Houston Astros.
About the Department of Public Relations
The Department of Public Relations offers a 120-hour degree program leading to a Bachelor of Arts in Public Relations. Widely recognized as one of the fastest-growing career fields worldwide, public relations has become the most popular program in the College of Media & Communication. Our curriculum develops students’ critical thinking, written communication skills and oral communication skills.
Coursework emphasizes relationship management and strategic campaign planning, the role of traditional and new media in public relations practice, principles of persuasive communication, globalization and diversity, the history of the field and legal and ethical challenges that practitioners may face.
Graduates will be prepared for technical and managerial roles in public relations firms, as well as corporate and nonprofit organizations. Special topic courses enhance students’ understanding of the public relations function as it relates to media relations, crisis communication, social media, community relations, sports communication, government relations, international communication and other practice areas.
Prospective students can learn more about the public relations major at Texas Tech here.
Current and prospective students with interests in social media may want to become involved with the college’s social media lab, The Outpost. Click here to learn more.
In The News
- Congratulations to Micaela Rosinski for designing artwork for the alumni association directory! She created the cover of the actual hard-bound directory, the CD case and the CD label that will be printed on every copy. View digital copies of her artwork at www.depts.ttu.edu/comc/students/work.php.
- Congratulations to Trent Seltzer, Ph.D.! He was accepted into the inaugural class of the Texas Tech University President’s Leadership Institute.
- Jensen, J. D., Carcioppolo, N., King, A. J., Scherr, C. L., Jones, C. L., & Niederdeppe, J. (in press). The cancer information overload (CIO) scale: Establishing predictive and discriminant validity. Patient Education & Counseling.
- Senior Public Relations major Angela Barrera is representing Texas Tech in the 2013 Hispanic College Quiz Bowl, which is being aired nationwide as part of Hispanic Heritage Month (Sept. 15 – Oct. 15).
- An article written by recent graduate Sherice Gearhart, Ph.D., and Weiwu Zhang, Ph.D. titled "Gay Bullying and Online Opinion Expression: Testing Spiral of Silence in the Social Media Environment" will be published in an upcoming issue of the "Social Science Computer Review."
- Weiwu Zhang, Ph.D., has been elected to serve on the Graduate Council as the representative for the College of Media & Communication for the next three year term.
- Current PR Students
- Degree Requirements
- Faculty Research
- Frequently Asked Questions
- Graduate Program
- Outpost Social Media Lab
- PR Faculty
- Prospective PR Students
- Resources for Research
- Tech PR
For more information regarding advising in PR, contact Ashton Ray.
For more information regarding internships, contact Aleesa Ross.
For information about TechPR, the student public relations association, contact the TechPR President.