The Department of Agricultural Education and Communications at Texas Tech University is a student-centered, research-intensive program dedicated to advancing knowledge and leadership within agricultural sciences and natural resources. Faculty, staff, and students engage in dynamic research and hands-on learning across areas such as teacher preparation, agricultural leadership, strategic communication, and international development. With a strong foundation in both academic theory and practical application, the department prepares graduates to lead, educate, and communicate effectively in a rapidly evolving agricultural landscape. 

Research Expertise 

Faculty members and graduate students in the department engage in a wide range of research projects that encompass a variety of methodological approaches. These involve both quantitative and qualitative methods, including surveys, experiments, content analyses, focus groups, interviews, and case studies. Mixed methods approaches are frequently used to capture both breadth and depth in understanding educational practices, communication strategies, and leadership development. Department faculty members often contribute to multidisciplinary research efforts by conducting program evaluations and needs assessments. They utilize statistical analysis software, qualitative coding platforms, and digital analytics.  

Undergraduate Research 

Undergraduate students in the Department of Agricultural Education and Communications at Texas Tech University are actively encouraged to engage in meaningful research that complements their academic and career goals. Through undergraduate research opportunities, students gain valuable experience in data collection, analysis, and academic writing, while contributing to ongoing projects that address a variety of topics relevant to agricultural sciences and natural resources. These experiences prepare students for success after graduation.  

Center for Agriscience Communications at Texas Tech

The Center for Agriscience Communications at Texas Tech (CATT) specializes in conducting research in the field of communications for the West Texas community and beyond. Through careful analysis, CATT's team can create targeted communication efforts to assist in building communities within organizations through effective outreach and engagement.