Texas Tech University

Undergraduate General Information

The Agricultural Education and Communications Department offers two majors: Agricultural Education and Agricultural Communications. Students majoring in Agricultural Education for the B.S. degree may choose from two tracks: teacher certification or agricultural leadership.

The teacher certification track involves courses from many departments in the College of Agricultural Sciences and Natural Resources. Elective courses can be selected in areas of special interest. Job placement in high schools, cooperative extension and community colleges offers a life-long career for many graduates and alternative employment opportunities for others. Students seeking teacher certification may also receive a degree in another agricultural area and, with proper planning, receive certification in agricultural education.

The agricultural leadership track prepares students to enter a broad array of careers either in the public sector (legislative assistants, agricultural agencies) or private sector (training and development, management or sales in agricultural, food, and natural resource industries). This degree is also recommended for students interested in continued studies in professional schools such as Law or Business Administration.

Agricultural communications is the practice of communicating to audience segments using a variety of communication channels on topics relevant to agriculture, food, environment, and natural resources. Agricultural communications students learn how to communicate about and advocate for the agricultural industry through comprehensive coursework. The combination of courses in both communications and agricultural sciences prepares our students to successfully communicate with various audiences using multiple media (print, online, video, etc.).

The department offers a minor in agricultural leadership and a minor in agricultural communications for students majoring outside the department.