Anton Schulz, PhD

Education

• 2026 - PhD, Kinesiology and Sport Studies, University of Tennessee, Knoxville
• 2022 - MBA, Management, West Libery University
• 2021 - BS, Business Administration, West Liberty University

Courses Taught

• SPMT 5324 Marketing and Promotion in Sport

Research Interests

• Sport Marketing
• Name, Image, and Likeness (NIL)
• Sport Ecology
• Adaptive Marketing
• Artificial Intelligence (AI) in Management Education

Notable Publications

• Bertazzo Tobar, F., Karimi, M., Schulz, A., & Oliveira, J. R. (2026). Environmental sustainability in play at the UEFA EURO 2024: Fans’ travel motivations, post-event behaviours, and fan-led recommendations for UEFA EURO 2028. Soccer & Society, 1-21.
• Schulz, A., Perfilova, I., Arsova, I., Mayer, C., Zahra, F., & Graham, J. A. (2026). Artificial intelligence in the sport marketing classroom. Sport Management Education Journal, 1(aop), 1-10.
• Schulz, A., Berry, I., Arsova, I., & Graham, J. (2026). Social media analysis of sponsorship activation during the 2024 Paralympic games: A mixed methods approach. Managing Sport and Leisure, 1-21.
• Schulz, A. & Graham, J. (2025). Breaking ground: Understanding motivations and athlete selection criteria for non-involved companies in NIL sponsorship. Case Studies in Sport Management. 4(1), 41-45.
• Graham, J. A., Schulz, A., & Trendafilova, S. (2025). Environmental sustainability and the Olympics: Crafting the future. Journal of Olympic Studies, 6(1), 89-124.