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Texas Tech University

Jimmy Sanderson, Ph.D.

Associate Professor of Practice
Kinesiology & Sport Management

Email: jimmy.sanderson@ttu.edu

Curriculum Vitae

Jimmy Sanderson

Education

  • 2012 – Ph.D., Communication Studies, Arizona State University
  • 2008 – M.A., Communication Studies, Arizona State University
  • 2006 – B.A., Communication Studies, Arizona State University

Courses Taught

  • SPMT 3375 Human Resources Management and Employee Relations in Sport
  • SPMT 5343 Player Personnel Management in Sport
  • SPMT 5347 Sport Media Management

Research Interests

  • Social Media and Sport Organization Policy, Education, & Governance
  • Health and Safety Issues in Sport
  • Youth Sport and the Family

Notable Publications

  • Sanderson, J. (Ed.) (2026). Paying college athletes: A reference handbook. Bloomsbury.
  • Sanderson, J. (Ed.) (2026). Organizational communication and sport: Connections, applications, and opportunities. Bloomsbury.
  • Sanderson, J. (2025). Social media and athlete self-presentation: Evaluating complexities and nuance. In A. C. Billings & M. Hardin (Eds.). Routledge handbook of sport and social media (pp. 166-177). Routledge.
  • Brown, K., Esho, W., & Sanderson J. (2025). Navigating college athlete fame. International Journal of Sport Communication, 18, 129-135.