Master of Science in Marketing Research and Analytics
- Credit Hours
- Prerequisites
- Bachelor's Degree
- Available
- Completely Online
About the Program
This is a 100% online program and will be open every semester for entrance. Applications will be open for Fall 2019.
This 30-Hour Master's in Marketing Research and Analytics program focuses on both quantitative and qualitative methods and their application in a marketing context. Students will learn to analyze data using cutting edge statistical techniques and how to apply the results to guide and support marketing-related decisions in companies.
Contact Anna Delano for eligibility questions and information at (806) 834-4726.
Email Elisa Dunman for application questions or call (806) 834-7772.
The application requires:
- Resume
- Three letters of recommendation
- Transcript
- No GRE/ GMAT
- Essay questions
Visit the program website for more details.
Program Website
While every effort has been made to ensure accuracy in reporting courses, policies,
and other statements within this website, Texas Tech University reserves the right
to make changes at any time without notice. For the most up-to-date information, please
contact your advisor.