Texas Tech University

Master of Science in Marketing Research and Analytics

 Credit Hours
Bachelor's Degree
Jerry S. Rawls College of Business Administration

About the Program

This is a 100% online program and will be open every semester for entrance. Applications will be open for Fall 2019.

This 30-Hour Master's in Marketing Research and Analytics program focuses on both quantitative and qualitative methods and their application in a marketing context. Students will learn to analyze data using cutting edge statistical techniques and how to apply the results to guide and support marketing-related decisions in companies.

The application requires: 

  • Resume
  • Three letters of recommendation
  • Transcript
  • No GRE/ GMAT
  • Essay questions

Visit the program website for more details.

Program Website

Some programs may require you to come to the main campus or regional site for a course or activity. Make sure and check with the Department/Program Advisor to ensure you are able to meet the programs' requirements before you apply. Visit the program website for more details.

While every effort has been made to ensure accuracy in reporting courses, policies, and other statements within this website, Texas Tech University reserves the right to make changes at any time without notice. For the most up-to-date information, please contact your advisor.