Reaching Audiences: Media Management & Big Data Analytics
Bringing together experts in media management and big data analytics, Reaching Audiences
will feature two days of panels that discuss trends and shifting demographics in the
media industries today. Participants will also map the potential synergies, challenges,
and mutual benefits of enhanced industry-academic collaboration. Students, faculty,
media professionals and the public are encouraged to join the discussions in person
or through social media. Follow the conference at #ReachingAudiences on Twitter. For assistance, please tweet us using #RAHelp.
The conference website will feature video excerpts, photos, and audio recordings of some of the sessions available for download after the event.
- When: April 7th & 8th
- Where: College of Media & Communication
3003 15th Street
Lubbock, TX 79409
- Headline Events
RSVP required by April 2nd to firstname.lastname@example.org
Schedule of Events
Day 1 — Tuesday, April 7
Media Management & Media Economics
- 8:30 - 9:15 a.m. | COMC 050
Welcome by Dean Perlmutter, College of Media & Communication
Introduction to Conference Topics and Goals
- 9:30 - 10:45 a.m. | COMC 268
Media Management: Trends and Opportunities (Academic Panel)
- 11:00 a.m. - 12:15 p.m. | COMC 156
Industry Perspectives on Management in Lubbock’s Growing Market (Local Industry Panel)
- 12:30 – 1:30 p.m. | EDUC 001
Thomas Jay Harris Plenary Address – Dr. Greg Lowe, University of Tampere, Finland: “The Collaborative Challenge: Connecting Academe and Industry for Mutually Beneficial Ends.”
- Lunch provided, RSVP to email@example.com by April 6th.
- 2:00 – 3:15 p.m.
Panel 1 - Discussion in Dr. Geoff Graybeal’s Media Entrepreneurship class. COMC 053
Panel 2 - Workshop in Big Data Analytics, or What Big Data Are Good for…and What They Are Not.
- 3:30 – 4:45 p.m. | COMC 266
How Media Managers Are Using Social Listening and Other Big Data Techniques.
- 6:30 – 8:00 p.m.| Frazier Pavillion
Cathryn Anne Hansen Buesseler Lectureship: - Dr. W. Russell Neuman, New York University: “The Digital Difference: How Technology and Economics Interact in Media Evolution.”
- RSVP required by April 2nd to firstname.lastname@example.org
Day 2 — Wednesday, April 8
Big Data and Media Strategy
- 9:00 – 10:15 a.m. | COMC 153
Data-Based Reliance: How Industry and the Academe Will Increasingly Depend on Big Data.
- 10:30 – 11:45 a.m. | COMC 154
Big Data or Big Hype? Assessing the Conceptual and Applied Utility of Big Data Insights.
- 12:30 - 2:00 p.m. | COMC 156
Roundtable Discussion: What We’ve Learned, What We Need to Know, and How to Get There.
- Lunch provided to first 30 attendees.
- Director of the Thomas Jay Harris Institute for Hispanic and International Communication
- Thomas Jay Harris Regents Professor in Hispanic and International Communication
- Electronic Media & Communications
- Graduate Faculty