Coy Callison


Professor
Associate Dean for Graduate Studies

About Me

  • Native West Texan who enjoys time with wife and two daughters, bird dogs, time spent outdoors, woodworking, gardening, and old Jeeps.

Research Specialty

  • Investigation of Message and Source Factors Influencing the Effects of Persuasive Messages and Recall of Information

Main Methodological Approaches

  • Experimental

Education

  • Ph.D., University of Alabama, Communication and Information Sciences, Media Effects
  • M.A., University of Alabama, Advertising/Public Relations
  • B.A., Southwest Texas State University, Public Relations

Recent Graduate Courses Taught

  • Data Analysis
  • Data Logistics in Persuasion Research
  • Experimental Design

Recent Publications

  • Baksh-Mohammed, S., Callison, C., & Choi, M. (in press). Cashing In goodwill capital in times of crisis: Does public awareness of organizational charitable contributions lead to leniency when problems arise? Public Relations Review.

  • Callison, C., Gibson, R., & Zillmann, D. (in press). Explicit vs. implicit quantification in news reports: The effects of presentation format and message interference on retention of numeric information. Newspaper Research Journal.

  • Seltzer, T. Gardner, E., Callison, C., & Bichard, S. (in press). PR in the ER: Managing internal organization-public relationships in a hospital emergency department. Public Relations Review.

  • Devlin, M. B., Chambers, L. T., & Callison, C. (2011). Targeting mood: Using comedy or serious movie trailers. Journal of Broadcasting and Electronic Media, 55, 581-595.

  • Kolyesnikova, N., Dodd, S., & Callison, C. (2011). Consumer affective responses to direct mail messages: The effect of gratitude and obligation. Journal of Marketing Communications, 16.

  • Gibson, R., Callison, C., & Zillmann, D. (2011). Quantitative literacy and affective reactivity in processing statistical information and case histories in the News. Media Psychology, 14, 96-120.

  • Callison, C., & Seltzer, T. C. (2010). Influence of responsiveness, accessibility, and professionalism on journalists' perceptions of Southwest Airlines public relations. Public Relations Review, 36, 141-146.

  • Zillmann, D. Callison, C., & Gibson, R. (2009). Quantitative media literacy: Individual differences in dealing with numbers in the news. Media Psychology, 12, 394–416.

  • Callison, C., Gibson, R., & Zillmann, D. (2009). How to report quantitative information in news stories. Newspaper Research Journal, 30 (2), 43-55.

  • Alvarado, G., & Callison, C. (2009). GSP testing as a student screener in colleges of mass communication: Investigating its predictors and its ability to predict. Journalism & Mass Communication Educator, 63, 333-344.

  • Kinsky, E., & Callison, C. (2009). PR in the news: How a sample of network newscasts framed public relations. Public Relations Journal, 3 (1).

  • Leveay, F., Callison, C., & Rodriguez, A. (2009). Offensiveness of Native American names, mascots and logos in sports: A survey of American Indian tribal leaders and the general population. International Journal of Sport Communication, 2, 81-99.