Information on the Bachelor of Arts Degree with a major in Advertising

The advertising program in the College of Mass Communications develops leaders in advertising communications. Our students gain an understanding of the creative and business-related aspects of adverti sing, including copywriting, sales, graphic production, creative strategy, and media planning. The department also hosts industry professionals who speak to students about internships and careers in advertising.

Advertising Advising Information

Undergraduate and Graduate Catalog year 2008
The 2008-09 Undergraduate and Graduate Catalog is an official publication of Texas Tech University.
The annual catalog is published each summer and its provisions apply during the following academic year, September through August.

Degree Requirements | (.pdf)
A set of requirements, which a student must fulfill before they graduate.

Advertising Worksheet (.pdf)
Informational sheet regarding the required courses for advertising.

 

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Advertising Degree Requirements

Objective:

To give students who desire a career in advertising a sound curriculum with emphasis on both theoretical concepts and practical application in the field.  The degree is based on a strong liberal arts core of courses combined with adequate business courses to provide a well-balanced degree program.  

General Requirements (see catalog for specific details):

  • English: 12 hours
  • Individual/Group Behavior: 6 hours
  • Oral Communication: 3 hours
  • American History: 6 hours
  • Foreign Language: 6-16 hours*
  • Political Science: 6 hours
  • Math/Logical Reasoning: 6 hours
  • Humanities: 3 hours fulfilled by English literature requirement
  • Natural Science: 8 hours
  • Visual & Performing Arts: 3 hours
  • Technology/Applied Science: 3 hours
  • Personal Fitness & Wellness: 1 hours
  • Multicultural Requirement: 0-3 hours

*Number of hours required depends on high school credits

Required Mass Communications Courses for Advertising Major:

  • Principles of Advertising: ADV 3310
  • Advertising Writing: ADV 3312
  • Advertising Media Planning: ADV 3351
  • Advertising Creative Strategy: ADV 3361
  • Advertising Management and Account Planning: ADV 4308
  • Advertising Campaigns: ADV 4312
  • **News Writing: JOUR 2310
  • Introduction to Mass Communications: MCOM 1300
  • Media Theories and Society: MCOM 3300
  • Mass Communications Law: MCOM 3320
  • Mass Communications Research Methods: MCOM 3380

**Enrollment in course requires passing Grammar, Spelling, Punctuation exam given in College of Mass Communications and a minimum GPA of 2.75

Required Mass Communications elective courses:

Six semester hours of electives may be taken, with the advice and consent of your advisor, in Advertising, Electronic Media and Communication, Journalism, Mass Communications, Photogrpahy, or Public Relatons. A minimum of 39 hours or a maximum of 42 hours may be taken from Mass Communications courses. Students are required to complete a minimum of 80 hours outside of the College of Mass Communications including 65 hours of liberal arts coursework.

Required Adjunct Courses:

  • Principles of Economics ECO 2305 or Economics I, II ECO 2301 and 2302
  • Statistical Methods MATH 2300 or Introduction to Business Statistics MATH 2345 or Introductory Math Analysis I, II MATH 1330 and 1331
  • Marketing Concepts & Strategy BA 3301
  • Financial and Managerial Accounting BA 3302
  • Personal and Family Finance PFP 3301 for non-business minor

Required Minor:

A minor consists of a minimum of 18 hours. For students interested in the management aspect of advertising, a minor in General Business is recommended. For students interested in other minor areas, the following are recommended: Art, Psychology, Sociology, English, Economics, Political Science, and Communication Studies. Mass Communications majors are required to select their minor outside the College of Mass Communications.

Job/Internship Opportunities:

Advertising students will find job and internship opportunities at virtually any advertising or public relations agency, as well as any business, large or small, that has an in-house advertising, marketing or public relations department. Students can seek out organizations that specialize in different areas of advertising. For example, some students may prefer a specific arm of advertising such as business to business, corporate, consumer or international advertising or branding.

An advertising professional can choose from several career areas including traffic, media, account service, account planning, creative, design, print production or sales.

To find out more about advertising or to see actual advertising jobs, log on to the following web sites.

* American Advertising Federation, http://www.aaf.org
* Division of AAF for members under the age of 30, http://www.ad2.com
*American Association of Advertising Agencies, http://www.aaaa.org
*International Advertising Association, http://www.iaaglobal.org
* Advertising Job Site, http://www.advertising-jobs.com
* Advertising Job Site, http://www.advertisingjobs.org

Student Organizations:

* Association for Women in Communications
* Pi Delta Alpha
* Public Relations Student Society of America
* Society of Professional Journalism
* Student Electronic Communication Association
* Tech Advertising Federation