Information on the Bachelor of Arts degree with a major in Public Relations

The Department of Public Relations offers a 120-hour degree program leading to a Bachelor of Arts in Public Relations. Widely recognized as one of the fastest growing career fields worldwide, public relations has become the most popular program in the College of Mass Communications. The curriculum develops students’ critical thinking, written communication and oral communication skills. Coursework emphasizes the history of the field, legal and ethical challenges, globalization and diversity, the role of traditional and emerging media in public relations practice, persuasive communication, relationship management and strategic planning. Graduates will be prepared for technical and managerial roles in public relations firms, corporate communication and media relations. Special topics courses enhance students’ understanding of the public relations function as it relates to nonprofit organizations, sport communication, government relations and other practice areas.

 

Public Relations Advising Information

Undergraduate and Graduate Catalog year 2011 - 2012
The 2011-2012 Undergraduate and Graduate Catalog is an official publication of Texas Tech University.
The annual catalog is published each summer and its provisions apply during the following academic year, September through August.

 

Public Relations (PR) Advising Checklists by Catalog Year: