Samuel D. Bradley



Advertising, Assistant Professor
Ph.D. Indiana University, 2005
Phone: +1.806.742.6500 ext.273
Email: sam.bradley@ttu.edu
Web:  http://www.commcognition.com 		Classes Taught: Principles of Advertising (ADV 3310), Advertising Campaigns (ADV 4312), and Mass Communications Research Methods (MCOM 3380)

Research: Dr. Bradley is the author or co-author of 34 conference papers, 2 edited book chapters, and 10 refereed journal articles. Refereed publications have appeared in the Journal of Consumer Psychology, Psychology & Marketing, the Journal of Broadcasting & Electronic Media, Media Psychology, and Human Communication Research. Bradley's research involves measuring psychophysiological responses to media and the formal computational modeling of underlying cognitive processes. Bradley is currently setting up a psychophysiology lab at TTU, where we will measure heart rate, skin conductance, and facial muscle activity to index responses to media that happen at a level that is not available to conscious awareness.

Experience: Dr. Bradley grew up in a family advertising agency, starting in the mailroom as a teen-ager and then working as a research analysis. He then worked in newspaper reporting, editing, and as a sports editor in New Mexico and California. As a research consultant, Bradley has worked on U.S. Army funded research studying perception in virtual environments.

Leadership / awards: Dr. Bradley has won top paper awards from the International Communication Association and the Association for Education in Journalism and Mass Communications. Bradley won the 2006 Indiana University Outstanding Dissertation Award from the program in cognitive science.

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