Texas Tech University

Retail Management Program Offers Taylor Swift and Fashion Online Summer Course

Mattison Jean Block

April 8, 2024

Taylor Swift and the clothes she wears

This online course allows students to learn about how Taylor Swift uses fashion to create her brand

It is no lie that Taylor Swift has taken the world by storm, but did we ever think she would be taking over Texas Tech? Yes, you heard that right, Taylor Swift is making a trip to Texas Tech, in the form of an online course this summer. Learn about how Taylor Swift uses fashion, her preferred designers, and so much more.  

The Hospitality and Retail Management department will be offering RETL 4360: Taylor Swift and the Clothes She Wears. In this class, student will learn about how Taylor Swift uses clothes to build her brand and how her clothes relate to her hidden easter eggs. This course will also cover the economic impact on hospitality, retail, and the NFL. Taylor Swift's outfits easily set trends, and students will learn about this as well. This class is perfect for Taylor Swift fans, or fashion lovers in general.  

“Taylor Swift has a tremendous impact on most aspects of the service industry, from fashion to hospitality. She is a fashion leader and uses all aspects of fashion to communicate and lead her followers,” said associate chair Deborah Fowler, Ph.D. “It would be a remiss for a fashion merchandising program to not address her impact.” 

This course does not have any pre-requisites and is available for all majors. Allow this online course to open your mind to the world of Taylor Swift and how she uses fashion to make her name known.  

 

 

tags: Human Sciences, Undergraduate, hrm, retail management

College of Human Sciences

As one of the four original colleges at Texas Tech University at its founding, the College of Human Sciences has a rich history investing in students, preparing them to make an impact on the world around them. The College of Human Sciences provides multidisciplinary education, research, and service focused on individuals, families, and their environments to improve and enhance the human condition. When they graduate, our students are making an impact as educators, health care professionals, financial planners, hospitality managers, fashion merchandisers, designers, counselors, and nutritionists. Faculty, staff, and students advance research concerning individual, social, and economic development in a multidisciplinary environment to benefit families and individuals in a diverse global community. Outreach is also provided to individuals, organizations, and communities to help improve the society in which we live.

Hospitality and Retail Management

The Department of Hospitality and Retail Management (HRM) provides quality education, research, and service focused on the knowledge and skills intrinsic in the disciplines of hospitality management and retail management. The department is known for providing hands-on training in areas of hospitality, retailing, fashion merchandising, marketing, and more. Students can gain experience in the creative and commercial aspects of fashion merchandising or dive into the business and managerial aspects of hospitality by participating in the management of the student-run Skyviews Restaurant. Learn more about the degree programs in HRM below.

College of Human Sciences

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