Texas Tech University

Students on theatre stage performing

J.T. & Margaret Talkington
College of Visual & Performing Arts
Graduate Certificate

Graduate Certificate in Arts Entrepreneurism

If you really want to grow your career as a business, selling your own creative IP, then the 9-credit Graduate Certificate in Arts Entrepreneurism might be for you. The Certificate provides an interdisciplinary program for graduates, particularly emerging artists, and professionals to help you make it easier than ever to understand the essentials to running a successful business, to cover 12 business areas for any small business owner, and lead to implementation of a sustainable income for processes or services.  


You are a creative professional.
You are passionate about your work.
You are future-focused.
You have a bias for action.
And a track record of success.
Yet, you crave something more …

Whether you are planning a career, transitioning your future, or in the middle of an artistic pivot, the Arts Entrepreneurship program will get that plan together…step by step. Let's tap into your intuitive gifts and upgrade our world, your contributions, and your financial strength. 

What Sets Us Apart

Creative artists are often reliant on artist agents and managers to build their careers, and with today's changes it is more important than ever for artists to retain ownership of their ideas. The 9-credit Arts Entrepreneurism Certificate gives you the tools, the strategy and business acumen to be business ready for monetizing your talent, avoid costly mistakes, and to be well equipped – with an entrepreneurial mindset, a strategic business plan and marketing toolkit – to enjoy being the change that you want to see in the world.

The three classes in this certificate cover business foundations for entrepreneurs, a marketing formula to implement and be up in business, as well as a third course from administrative or leadership programs. This resume-enhancing certificate is especially recommended for creative artists and professional students who wish to monetize their talent, or their own IP in the global creative industries.

Program Highlights

  • 120 templates for HR, Budgets, Strategy and Marketing, Business Plan

  • Project Placemat

  • Creative Profit Map

  • Short Pitch Competition

  • Business Plan

  • Marketing Kit

  • Capstone Project Presentation– Going Live

Facilities & Technology


The Hub@TTU is an award-winning outlet devoted to providing a collaborative student media environment showcasing the news and the creativity of the Texas Tech community.

The Hub@TTU

A range of guest speakers join us each semester from industry leaders as well as the TTU HUB



Apply Now

The Graduate Certificate in Arts Entrepreneurism can be pursued along with another degree program at Texas Tech, or can be taken as a stand-alone endeavor. 

Online Learning

Courses are offered both online and in a hybrid format when possible. Some in-person presentations and meetings are required for most courses in the program.

Tuition Estimator


Online Catalog Information

Alumni Success & Careers

Past Graduate Accomplishments

  • Arts Activism Cultural Centers

  • Cabaret Theatre Café

  • Arts Wellness Online Course

  • Performance Online and live intensive courses

  • Jazz Band Camp and Festival

  • Vocational Orchestra program

  • Arts Business Consultancy with online program

  • App for Students to meet and study with teachers online

  • New Orchestra for emerging artists

Career Possibilities

  • Solopreneur businesses in the creative arts, law, and entertainment fields

  • Performing arts management

  • Visual arts business sales

  • Online courses in all creative genres

  • Educational arts advisory services

  • Festival leadership

  • Recording, video, and events companies


Kim Walker

Kim Walker
Professor of Music & Arts Entrepreneurship

Aaron Chavarria

Aaron Chavarria
Assistant Director for Student Success

Department of Interdisciplinary Arts

  • Address

    School of Theatre & Dance Building | Box 45060 | 2812 18th Street STE 222 | Lubbock TX 79409
  • Phone