Strategic Plan



The missions of the Whitacre College of Engineering are to:

  • Offer quality undergraduate programs that stress the fundamentals of engineering and its practice, as well as prepare graduates for an engineering career, advanced studies, or other professional paths
  • Provide quality graduate programs for students seeking strong research experiences in preparation for a professional, academic, or research career, as well as quality flexible graduate programs for students seeking professional enhancement
  • Pursue basic and applied research to generate new knowledge and create technical solutions to society’s challenges
  • Serve the broader educational and professional engineering community


Excelling as a national leader in engineering education and research


The major stakeholders of the Whitacre College of Engineering at Texas Tech University include the students, faculty, staff, the employers of our students, sponsors of our research, and the state of Texas.


Dedication & Commitment: Faculty, staff, and graduates have an ethic where hard work, industriousness, and persistence are valued.

Honesty & Integrity: The faculty, staff, and students recognize that honesty and integrity are essential in all of our actions, both as individuals and as a collective.

Supportive Community: Faculty, staff, and students in the Whitacre College of Engineering support and care about one another, sharing a sense of community that promotes creativity and effectiveness.

Diversity: It is through supporting and encouraging a diversity of people, a diversity of thought, and a diversity of learning and teaching that will allows our college to become a dynamic intellectual environment.

Teaching & Learning: Faculty members are dedicated to developing the knowledge and capabilities of students and preparing them for a successful career.

Discovery & Research: Faculty members value the research enterprise and share their enthusiasm for discovery and innovation with students.