The College of Media & Communication Outstanding Alumni Awards were instituted in
1981 to recognize alumni of Texas Tech University who have made outstanding contributions
to the field of media and communication.
Any person, organization, media group or company may make nominations for the annual recognition. A selection committee representing the students, faculty, alumni and advisory committee is appointed by the dean of the College of Media & Communication.
Outstanding Alumni are recognized at a breakfast on Saturday morning prior to a home football game in the fall.
A medallion is given to each honoree, and plaques are retained for display in the Media & Communication Building.
2016 Outstanding Alumni
Huerta graduated from Texas Tech University in December of 1984 with a bachelor’s degree in journalism and began her career in August 1985 as a reporter with a small suburban newspaper in the Dallas market covering four northern suburbs: Carrollton, Farmers Branch, Addison and Coppell. Less than five months later, she had secured a position with the City of Farmers Branch as the public information officer where she worked for 13 years. In 1998, Huerta took a position as communication manager for the Fort Worth suburb of North Richland Hills. She was there for two and half years and then went to work in the Dallas suburb of Lewisville, Texas, in 1999, and she was there for almost three years. Each move Huerta made was to a larger market.
Joel West has worked in the media industry professionally or academically for more than 35 years. Starting as a photographer for the Boerne, Texas, Hill Country Recorder and through his current position as national sales manager for KAMC-TV and KLBK-TV in Lubbock, Mr. West has enjoyed a long career in several of the many facets of mass communications, from print journalism to printing/publishing to web design/development to advertising media buying and selling.