Texas Tech University

Erica Irlbeck, Ed.D

Associate Professor
Agricultural Education and Communications

Email: erica.irlbeck@ttu.edu

Phone: 806-834-6708

Erica Irlbeck is an associate professor of agricultural communications at Texas Tech University.

Irlbeck's research areas are in agriculture in television media, communications during food safety crises, and agricultural communications curriculum. Most recently, she received a grant to develop a program to train agricultural scientists in communications and advocacy – the program just completed its first year, and assessment data are being collected and analyzed.

Irlbeck teaches various courses at Texas Tech, mostly in video production, professionalism, and strategic communications. Her teaching has been awarded at the local and national levels.

Irlbeck serves the industry at local, state, regional, and national levels. She is involved in Texas Tech committees, is the superintendent of the Texas FFA Agricultural Communications Career Development Event, is an officer for the Western Region American Association for Agricultural Education, and is a committee member for the National FFA Agricultural Communications Career Development Event.

Irlbeck received her Doctor of Education in Agricultural Education from Texas Tech in August 2009.  Previously, Irlbeck worked in agricultural television news for AgDay Television and KLBK-TV, farm radio for Clear Channel Networks, public relations and advertising. She received her bachelor's degree in agricultural communications from Oklahoma State University in 1998 and her master's degree in agricultural communications from Texas Tech in 2007.

Erica is married to Scott, who farms wheat and grain sorghum in the Texas Panhandle. They have one son, Jett.

Contact Dr. Irlbeck at 806-834-6708 or erica.irlbeck@ttu.edu.

Erica Irlbeck