Lisa Low

Lisa is available to help you consider the impact of artificial intelligence in teaching and learning. Schedule a 60-minute virtual or in-person teaching consultation.

Lisa Du Bois Low is an Associate Professor of Practice in the Public Relations & Strategic Communication Management program. Lisa has been writing, speaking and consulting about social and owned media since 2007 and is well known for her expertise on the intersection of technology, social media and strategic communications. In addition to the creation and execution of Texas Tech's first institutional-level digital marketing strategy to align earned media efforts with social and owned media platforms in 2007, Low led the Office of Communications & Marketing's Web & Emerging Media team in the research, planning and execution of various emerging media and user-generated content strategies including smartphone applications, iTunes U, Twitter, Facebook and YouTube. She teaches Digital PR Strategies and PR Content Development.