Texas Tech University

Creativity

 

While creativity is yet another difficult term to pin down, we can think of it as drawing from personal experiences and talents to bring something unique and intriguing into the world. More specifically, authors such as Weisberg (1993) or Mumaw and Oldfield (2006) conceptualize creativity as problem solving with relevance, value, and novelty, and suggest that it is a skill that anyone can develop rather than something that is innate or limited only to "geniuses." While many might associate creativity with the arts, it is equally important for other fields such as engineering, mathematics, chemistry, architecture, teaching, and business, to name just a few. Renowned scholar Mihaly Csikszentmihalyi (1996) emphasizes that loving and mastering your work are important components in creative breakthroughs, and that successful creative people are abundantly curious as well as driven. Graham Wallas first articulated the stages of the creative process in the early 20th century, and scholars have continued to draw upon his work in studies of creativity (Rothenberg & Hausman, 1976). The 4 stages of the creative process are:


• Preparation, or the time and effort spent acquiring information and experience necessary to arrive at a new point of view;
• Incubation, or stepping back from the problem or creation to allow your mind to contemplate and work through it;
• Illumination, or the "a-ha" moment when you discover the insights needed to move forward;
• Verification, or exerting disciplined effort to finish and assess the "creation."


Additional Resources on Creativity
• Defining Creativity blog: https://definingcreativity.com/

• Pringle, Z.I. (2019). Creativity is more than just coming up with ideas. Psychology Today. https://www.psychologytoday.com/us/blog/creativity-the-art-and-science/201907/creativity-is-more-just-coming-ideas