Texas Tech University

Center for Advanced Analytics and Business Intelligence


The Center for Advanced Analytics and Business Intelligence (CAABI) promotes the study of business intelligence, and research
and teaching on topics such as big data, business analytics, and statistics. The center hosts a Big Data Symposium every spring
semester that attracts local, national, and international participants and visitors.

CAABI provides students with the ability to leverage information in databases and data warehouses for improved knowledge
discovery and decision making in areas such as customer relationship management, forecasting, fraud and waste detection,
market segmentation, web traffic and e-commerce analysis, automated data and text mining, real-time targeted advertising and
marketing, bioinformatics, medical informatics, and genomics.

Big Data Symposium

Dr. Zhangxi Lin
P: 806.834.1926