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Area of Marketing


Marketing is crucial in the exchange process to create, communicate and deliver value to customers. Through service and project-based learning, the Area of Marketing equips graduates with the multi-faceted skills needed to assume dynamic roles and achieve success in industry. Our award-winning faculty members — which have work published in the top journals in the field — are subject matter experts in consumer behavior, marketing strategy, sales management and supply chain management.

Marketing graduates are successfully placed in a number of industries and work for companies such as Bell Helicopter, Black and Decker, Cintas, ConocoPhillips, E. & J. Gallo, Ferguson, National Oilwell Varco and Phillips 66. Our Ph.D. program equips our graduates with solid theoretical and research-based training from top scholars in the field. The Area of Marketing takes pride in excellence in teaching and has been awarded the Texas Tech University Departmental Excellence in Teaching Award. Additionally, faculty members from the Area of Marketing have been awarded the Chancellor's Excellence in Teaching Award — the highest teaching award offered at Texas Tech — three times, which is more than any other department across campus.