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Area of Marketing

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Marketing creates, communicates and delivers value to customers. Through service and project-based learning, the Area of Marketing
equips graduates with the complex skills needed to assume key roles in organizations and achieve success in business. The Area of Marketing offers concentrations in both sales and supply chain managment — enabling students to further enhance their abilities. Our award-winning faculty members — who publish research in the top journals in the field — are subject matter experts in
consumer behavior, marketing strategy, sales management, and supply chain management.

Marketing graduates find careers in a variety of industries and work for companies such as Bell Helicopter, Black and Decker, Cintas, ConocoPhillips, E. & J. Gallo, Ferguson, National Oilwell Varco and Phillips 66. Our Ph.D. program equips our graduates with solid theory-based training from top scholars in the field. The Area of Marketing takes pride in excellence in teaching and has been awarded
the Texas Tech University Departmental Excellence in Teaching Award. Additionally, faculty members from the Area of Marketing have been awarded the Chancellor's Excellence in Teaching Award — the highest teaching award offered at Texas Tech — three times, which is more than any other department in the university.