Texas Tech University

Research Initiatives

Panil

Physiological and Neurological Imaging Laboratory (PANIL)

The Marketing Physiological and Neurological Imaging Laboratory was established in August 2010. Primarily research in PANIL uses functional near infrared spectroscopy, EMG, respiration, EKG, GSR, eye tracking, continuous blood pressure and other physiological responses to address research questions. Other types of experiments are also conducted in PANIL that do not involve physical measures. The lab provides research training for undergraduate, Master's, and Ph.D. students supervised by Dr. Shannon Rinaldo, Assistant Professor of Marketing.

Ph.D. Students Currently in PANIL: 

Undergraduate & Graduate Students Currently or Previously Affiliated with PANIL:

  • Alyssa Boren (MBA)
  • Ricky Minor (UG)
  • Joshua Borunda (MBA)
  • Amanda Mureva (UG)
  • Mac Bruno (UG)
  • Owen Nwanze (UG)
  • Amanda Cook (UG)
  • Vidhi Patel (UG)
  • Nathan Creel (UG)
  • Ethan Reichenau (UG)
  • Ellen Cresto (UG)
  • Michael Todd Rowen (UG)
  • Matthew Goodman (UG)
  • Erin Scott (UG)
  • Shea Gordon (UG)
  • Alicia Scroggins (UG)
  • Alex Harris (UG)
  • Grant Seidenberger (UG)
  • Kaitlyn Jones (UG)
  • Cameron Timber (UG)
  • Katy King (UG)
  • Nadia Tishler (UG)
  • Brandon Kirby (UG)
  • Megan Trousil (UG)
  • Drew Legrand (UG)
  • Ty Vaughn (UG)
  • Sarah Makanjoula (UG)
  • BaLeigh Waldrop (UG)
  • Travis Malone (UG)
  • William West (UG)
  • Jesus Manu (UG)
  • Torie Wilhelm (UG)
  • Stacy McBeth (UG & MBA)