Texas Tech University

Debbie Laverie, Ph.D.

Debbie Laverie

Professor of Marketing - Marketing

Education: Ph.D., Arizona State University (1995); MBA, University of Notre Dame (1987); B.A., St. Mary's College (1985)
Area of Expertise: Macromarketing, Consumer Behavior, Branding, Sports Marketing, Scholarship of Education

Phone: 806.834.3953
Office Hours: By Appointment
Room Number: 241

Email: debbie.laverie@ttu.edu
Website: dlaverie.ba.ttu.edu
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About Debra

Debra A. Laverie is the Alumni Professor of Business and the Minnie Stevens Piper Professor which is awarded for unusual dedication to teaching. Dr. Laverie joined the marketing faculty in 1995, upon the completion her doctoral program at Arizona State University.  Her M.B.A is from the University of Notre Dame and her undergraduate degree from Saint Mary’s College. She has served Texas Tech as the Director of the Teaching, Learning, Technology Center. In the Rawls College of Business, she has served as the Area Coordinator of Marketing and the Senior Associate Dean. Dr. Laverie's research explores the role of consumption in everyday activities, branding, macro issues in marketing, sports marketing and the scholarship of teaching and learning.  Her research has been published in the Journal of Consumer ResearchJournal of RetailingMarketing Education Review, Journal of Marketing Education, Journal of Public Policy and Marketing, Journal of Macromarketing, and Journal of Consumer Behavior as well as others.  She has been awarded The Chancellor’s Distinguished Teaching Award, the Academy of Marketing Science Outstanding Teacher Award, and the President’s Excellence in Teaching Award, and has been recognized as Texas Tech Integrated Scholar.

Publications

  • Fostering Brand Community Through Social Media by William F. Humphrey, Debra A.Laverie and Shannon B. Rinaldo. New York: Business Expert Press, editor Victoria L.   Crittenden, Digital and Social Media Marketing Collection, 2016, ISBN-13: 978-1-60649-940-5.
  • Rinaldo, S., D. A. Laverie and S. Tapp and W. Humphrey (2013), "The Benefits Of Social Media in Marketing Education: Evaluating Twitter as a Form of Cognitive Flexibility Hypertext," Journal for Advancement of Marketing Education, 21, 16-26.
  • Badrinarayanan, Vishag and Debra A. Laverie (2013), "The Role of Manufacturers'' Salespeople in Inducing Brand Advocacy by Retail Sales Associates," The Journal of Marketing Theory and Practice, 21(1), 57-70.
  • Levin, Michael, Jared Hansen and Debra A. Laverie (2012), "Toward Understanding New Sales Employees Participation in Marketing Related Technology: Motivation, Voluntariness, and Past Performance," Journal of Personal Selling and Sales Management, 32 (3), 379-393.
  • Humphrey, William Jr. and Debra A. Laverie (2012), Driving Frequency with Mobile Social Networks (MSN) and the Mediating Effects of Price and Quota Promotions, International Journal of Mobile Marketing 6(2).
  • Rinaldo, Shannon, Debra A. Laverie and Suzanne Tapp (2011), "Learning by Tweeting: Using Twitter as a Pedagogical Tool," Journal of Marketing Education, 33(2), 193-203.
  • Badrinarayanan, Vishag and Debra A. Laverie (2011), "Brand Advocacy and Sales Effort by Retail Salespeople: Antecedents and Influence of Identification with Manufacturers Brands," Journal of Personal Selling and Sales Management, 31  (2), 121-138.
  • Madhavaram, Sreedhar and Debra A. Laverie, (2010), "Developing Pedagogical Competence: Issues and Implications for Marketing Education," Journal of Marketing Education, 32 (2), 197-213.
  • Duhan, D.F., Wilcox, J.B., Kolyesnikova, N., Laverie, D.A, & Dodd, T.H. (2010) The Effect of Product Knowledge of Purchase Venues: Does Knowing More Lead from Brick to Click?  Supply Chain Forum: An International Journal, 11 (1).
  • Dennis B. Arnett, Debra Laverie, James B. Wilcox, (2010), "A Longitudinal Examination of the Effects of Retailer-Manufacturer Brand Alliances: The Role of Perceived Fit," Journal of Marketing Management, 26 (1&2), 5-27.
  • Bicen, Pelin and Debra Laverie (2009), "Groups Based Assessment as a Dynamic Approach to Marketing Education," Journal of Marketing Education, 31:96-108.
  • Laverie, Debra A., Sreedhar Madhavaram, and Robert E. McDonald (2008), "Developing a Learning Orientation:  The Role of Team-Based Active Learning," Marketing Education Review, 18 (3), 37-51.
  • Wilcox, James B., Debra Laverie, Natalia Kolyesnikova, Dale F. Duhan and Tim H. Dodd (2008), "Facets of Brand Equity and Brand Survival: A Longitudinal Examination,"  International Journal of Wine Business Research, 20 (3), 202,- 231. *Named Best Paper of 2008.
  • Kolyesnikova, Natalia, Tim Dodd and Debra A. Laverie (2007), "Gratuity Purchasing at Wineries: An Investigation of the Determining Factors," International Journal of Wine Business Research, 19 (4),  239-256.
  • Laverie, Debra A, and Robert McDonald (2007), "Devoted Volunteer Identity: Encouraging the Positive Acts of Businesspeople," Journal of  Macromarketing, 27(3), 274-287.
  • Wilkes, Robert E. and Debra A. Laverie (2007), "Purchasing Decisions of Non-Traditional Households," Journal of Consumer Behavior, 6 (1), 60-73.
  • Laverie, Debra A. (2006), "In Class Active Cooperative Learning: A Way to Build Knowledge and Skills in Marketing Courses," Marketing Education Review,16, 59-76.
  • Hunt, Shelby D. and Debra A. Laverie (2005), Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching Marketing Ethics by Integrating Theory and Practice," Marketing Education Review, Vol. 14 (3), 1-14.
  • Dodd, Tim, Debra A. Laverie, James B. Wilcox and Dale F. Duhan (2005), "Differential Effects of Experience, Subjective Knowledge, and Objective Knowledge on Sources of Information Used in Consumer Wine Purchasing", International Journal of Hospitality Management, Vol. 29 (1), 3-19.
  • Kleine, Susan Schultz, Robert E. Kleine, III, and Debra A. Laverie (2005), "Exploring How Role-Identity Development Stage Moderates Person-Possession Relations," Research in Consumer Behavior, Vol. 10, 66-78.
  • Arnett, Dennis B., Debra A. Laverie, and Amanda Meiers (2003), "Developing Parsimonious Retailer Equity Indexes Using Partial Least Squares Analysis:  A Method and Application," Journal of Retailing, 79(3), 161-170.
  • Madhavaram, Sreedhar and Debra A. Laverie (2003), "Exploring Impulse Purchasing on the Internet," Advances inConsumer Research, 31, 59-66.
  • Laverie, Debra A., Robert E. Kleine, III, and Susan Schultz Kleine (2002), "A Re-examination and Extension of Kleine, Kleine, and Kernan's Social Identity Model of Mundane Consumption:  The Mediating Role of the Appraisal Process," Journal of Consumer Research, 28 (4 March), 659-699.
  • Arnett, Dennis B., Debra A. Laverie, and Charlie McLane (2002), "Using Job Satisfaction and Pride as Internal Marketing Tools," Cornell Hotel and Restaurant Administration Quarterly, 43(2), 87-96.
  • Wilkes, Robert E. and Debra Laverie (2002), "Toward Understanding the Dynamics of Non-Traditional Consumers," Advances in Consumer Research, 29, 421-427.
  • Laverie, Debra A., Susan Schultz Kleine, and Robert E. Kleine, III (2001), "How Identity-Related Social Structural Commitments, Appraisals, and Emotions Vary Across Identity Life Cycle Stage: A Preliminary Investigation," Society for Consumer Psychology, 1, 80.1-6.
  • Laverie, Debra A. (2001), "Improving Teaching through Improving Evaluation: A Guide to Course Portfolios," Journal of Marketing Education, 24 (2), 104-113.
  • Laverie, Debra A. and Dennis Arnett (2000), "Factors Affecting Fan Attendance: The Influence of Identity Salience and Satisfaction," Journal of Leisure Research, 32 (2), 225-246.
  • Arnett, Dennis and Debra Laverie (2000), "Fan Characteristics and Sporting Event Attendance: Examining Variance in Attendance," International Journal of Sports Marketing and Sponsorship, September 20, 219-238.
  • Laverie, Debra A. (1998), "Motivations for Ongoing Participation in a Fitness Activity," Leisure Sciences, 20 (4), 277-302.
  • Laverie, Debra A. and Patrick E. Murphy (1993), "The Marketing and Public Policy Literature: A Look at the Past Ten Years", Journal of Public Policy and Marketing, 12(3), 258-267.
  • Laverie, Debra A., Robert E. Kleine III, and Susan Schultz Kleine (1993), "Linking Emotions and Values in Consumption Experiences: An Exploratory Study," Advances in Consumer Research, 20, 70-75.

 

Awards and Honors

  • Recipient of the Global Mobile Marketing Association Academic Researcher of the Year 2011.
  • Recipient of the Mortar Board & Omicron Delta Kappa Faculty Recognition Award 2011.
  • Recipient of the Minnie Stevens Piper Professorship, 2010.
  • Recipient of the best paper award for 2008 in the International Wine Business Journal.
  • Identified as the Second Ranked Outstanding Instructor at Texas Tech University by Graduating Seniors, 2005.
  • Recipient of the Chancellor’s Distinguished Teaching, Texas Tech University Award, 2003.
  • Recipient of the Academy of Marketing Science Outstanding Marketing Teacher Award, 2003.
  • Recipient of the Mortar Board Outstanding Faculty Member Award, Texas Tech University, 2003-2004.
  • Identified as the Outstanding Instructor at Texas Tech University by Graduating Seniors, 2002.
  • Identified as the Outstanding Instructor at Texas Tech University by Graduating Seniors, 2001.
  • Named as a member of the Saint Mary’s College Hall of Fame, Saint Mary’s College, 2001.
  • Identified as the Outstanding Instructor at Texas Tech University by Graduating Senior, 2000.
  • Recipient of the Texas Tech University College of Business Administration Excellence in Teaching Award, 2000.
  • Named “Wakonse South Fellow”, Texas A & M University, 1999.
  • Recipient of the University Student Organization Advisor of the Year Award, Texas Tech University, 1999.
  • Recipient of the Graduating Senior Outstanding Instructor at Texas Tech University, 1999.
  • Named a member of the Teaching Academy, Texas Tech University, 1998.
  • Recipient of the Presidents Excellence in Teaching Award, Texas Tech University, 1997.
  • Recipient of the University Student Organization Advisor of the Year Award, Texas Tech University, 1997.
  • Recipient of the Texas Tech University College of Business Administration Excellence in Teaching Award, 1997.
  • Named American Marketing Association Doctoral Consortium Fellow, Arizona State University 1992.

Contact

Rawls College of Business