Deidre Popovich
Associate Professor
Marketing and Supply Chain Management
Room Number: W348
Research Expertise
- Consumer Behavior
- Decision-Making
- Healthcare
Education
- PhD, Marketing, Emory University
- MBA, Vanderbilt University
- MA, Organizational Communication, Michigan State University
- BA, Public Relations, Western Michigan University
About
Deidre Popovich is an associate professor of marketing in the Rawls College of Business
at Texas Tech University. She earned a PhD in marketing from Emory University and
an MBA from Vanderbilt University.
Her research focuses on consumer psychology, including how decision contexts and information
cues can influence consumer decision-making and self-control. Her research has appeared
in journals such as the Journal of Consumer Psychology, Journal of Retailing, Journal
of Public Policy & Marketing and Behavior Research Methods, among others.
Her previous industry experience includes working as a marketing research manager
for a national nonprofit organization and as a strategy consultant for a top-ten healthcare
consulting firm.
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Rawls College of Business
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Address
Rawls College of Business, Box 42101, 703 Flint Avenue, Lubbock, TX 79409 -
Phone
806.742.3188 -
Email
ba_webmaster@ttu.edu