Charlie Adams, Ph.D.
Email: Charlie.Adams@ttu.edu
Phone: (806) 834-6304
Office: H 172E
Dr. Adams has over 30 years of teaching, research, and consulting experience in the food service and lodging Industry. His research Interests and publications cover the areas of consumer behavior, product Innovation, human resources, rural tourism, and alcoholic beverage issues. His consulting work consists of restaurant concept development, country club management, and lodging redevelopment.
Dr. Adams serves as the Restaurant, Hotel and Institutional Management (RHIM) program's Recruitment Coordinator and is responsible for placing graduating seniors, attracting hospitality companies, and educating prospective students about the RHIM program. He travels extensively maintaining relationships with over 50 companies and industry recruiters.
He is an Associate Professor in the Restaurant, Hotel, and Institutional Management
program at Texas Tech University. He received a Doctorate of Philosophy in Consumer
Economics and Environmental Design, a Masters of Science and Bachelor of Science in
Restaurant, Hotel, and Institutional Management from Texas Tech University, and Associate
Degrees in Accounting and Real Estate Management from South Plains College.
Courses Currently Teaching:
- RHIM 4200 Practicum
- RHIM 3200 Introduction to Internship
- RHIM 3000 Internship
- RHIM 3140 Leadership Forum
- RHIM 2310 Introduction to Hospitality
Research Interests:
- Consumer Behavior
- Hospitality Careers
- Theory of Planned Behavior
Service Interests:
- RHIM Association (Advisor)
- Student Mentorship
Areas of Expertise:
- Student recruiting
- Hospitality career preparation
- Hospitality trends
- Consumer behavior
Hospitality and Retail Management
-
Address
Texas Tech University, P.O. Box 41240, Lubbock, TX 79409-1240 -
Phone
806.742.3068 -
Email
hs.webmaster@ttu.edu