Texas Tech University

Weeks Hall Retail Lab

weeks reatail lab

Weeks Retail Lab will focus on technology applications including eye tracking, virtual reality and category management. The lab will also provide retail simulations to assess and compare retail merchandise sets. The lab will be equipped with fixtures, products and POS systems that allow “shoppers” to compete an assigned shopping mission. The eye tracking headsets allow the research team to see the products and logos that attract the customers attention.