Texas Tech University

Event Management BAAS Degree

Texas Tech Event Management DegreeTexas Tech Event Management BAAS DegreeTexas Tech Event Management BAAS Degree


Why choose Texas Tech's Event Management bachelor of applied arts and sciences (BAAS) degree?

The demand for event planners is increasing, and they are needed now more than ever in order to successfully implement events of all sizes, from planning intimate weddings to stadium concerts. Texas Tech's event management program provides the event planning skills that are essential for success in this fast-paced career. You'll graduate prepared to execute events down to the smallest detail with the business knowledge to build trust in the industry. You will become familiar with business knowledge in your courses, such as accounting, marketing, finance, management, and more. Want to start your own event planning business? Perhaps you plan to find a job as an event manager for top corporations, nonprofit organizations, convention centers, and other event venues—either way, Texas Tech's program will provide you with the opportunity to apply your knowledge through hands-on learning experiences even before graduation.

Interesting Classes
RHIM 4342: Wedding Planning and Management

Course Overview

Study of wedding planning and management. Students complete a portfolio for wedding plans. (3 credit hours)

RHIM 4345: Meeting and Convention Management

Course Overview

In-depth analysis and guide for planning effective conventions, meetings, and exhibitions based on best practices in the meeting planning industry. 

RHIM 3363: Managing Catered Events

Course Overview

Principles and practices regarding food safety, menu development and preparation, beverage selection, and other aspects involved in catering events. (3 credit hours)

RHIM 3310: Food Truck Operations - Elective

Course Overview

The study of operations and management of food service operations utilizing a culinary mobile vehicle, including the application of live food production and service. (3 credit hours)

HRM 4316: Services Marketing for Hospitality and Retailing

Course Overview

Application of sales and marketing concepts, methods, and techniques in hospitality and retail management.  (3 credit hours)

Texas Tech Campus Fashion Merchandising Major

You will grow your professional skills through a variety of hands-on event experiences with Texas Tech's event planning bachelor of applied arts and sciences degree.

  • Manage events from planning to execution
  • Become an expert communicator — discover how to best market your events
  • Find solutions to real-world problems in the industry and discover how to handle them like a professional
  • Access our trusted alumni network through classes and networking opportunities
  • Learn how to be adaptable in a quickly evolving event planning job landscape
  • Join a group of graduates highly sought after to fill roles at top companies like Disney, Universal, Marriott, and more.

What careers can I pursue with a B.A.A.S. in Event Management?

Texas Tech's event management major will prepare you to understand what it takes to successfully plan a top-notch event. Ideal career paths include:

  • Wedding Planner
  • Convention Service Manager
  • Conference Event Consultant
  • Event Venue Manager
  • Event Planning Advisor
  • Exhibits or Tradeshow Manager
  • Meeting Manager
  • Marketing and Event Coordinator
  • Sales Coordinator/Manager
  • Wedding Coordinator

For more information about the Event Management bachelor of applied arts and sciences degree

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  • Phone: (806) 742-1941