Texas Tech University

B.S. in Event Management

Texas Tech Event Management DegreeTexas Tech Retail Management Fashion Merchandising Texas Tech Event Management Degree


Why choose Texas Tech's Event Management bachelor's degree?

Event planning is a highly complex and dynamic field that comes with many challenges and opportunities. The B.S. in Event Management at Texas Tech provides you with the knowledge and skills to lead and plan events of all kinds. You will gain experience in event management and have a background in hospitality and catering expertise to add to your skill set. 

Your courses will prepare you to manage small to large-scale events — from planning to execution. Want to become a wedding planner or wedding coordinator? Perhaps lead corporate events and marketing? Learn from expert hospitality faculty members who bring years of experience to the classroom. Explore topics such as event marketing, food truck management, catering events, and wedding planning while utilizing the latest event planner technology and emerging industry trends. The event management bachelor's degree prepares students to graduate with a creative business mindset focused on consumer behavior, sales, and finance.

Interesting Classes
RHIM 4342: Wedding Planning and Management

Course Overview

Study of wedding planning and management. Students complete a portfolio for wedding plans. (3 credit hours)

RHIM 4345: Meeting and Convention Management

Course Overview

In-depth analysis and guide for planning effective conventions, meetings, and exhibitions based on best practices in the meeting planning industry. 

RHIM 3363: Managing Catered Events

Course Overview

Principles and practices regarding food safety, menu development and preparation, beverage selection, and other aspects involved in catering events. (3 credit hours)

RHIM 3310: Food Truck Operations - Elective

Course Overview

The study of operations and management of food service operations utilizing a culinary mobile vehicle, including the application of live food production and service. (3 credit hours)

HRM 4316: Services Marketing for Hospitality and Retailing

Course Overview

Application of sales and marketing concepts, methods, and techniques in hospitality and retail management.  (3 credit hours)

Texas Tech Campus Fashion Merchandising Major

You will grow your professional skills through a variety of hands-on event experiences with Texas Tech's event planning degree.

  • Manage events from planning to execution
  • Become an expert communicator — discover how to best market your events
  • Find solutions to real-world problems in the industry and discover how to handle them like a professional
  • Access our trusted alumni network through classes and networking opportunities
  • Learn how to be adaptable in a quickly evolving event planning job landscape
  • Join a group of graduates highly sought after to fill roles at top companies like Disney, Universal, Marriott, and more.

What careers can I pursue with a B.S. in Event Management?

Texas Tech's event management major will prepare you to understand what it takes to successfully plan a top-notch event. Ideal career paths include:

  • Wedding Planner
  • Convention Service Manager
  • Conference Event Consultant
  • Event Venue Manager
  • Event Planning Advisor
  • Exhibits or Tradeshow Manager
  • Meeting Manager
  • Marketing and Event Coordinator
  • Sales Coordinator/Manager
  • Wedding Coordinator

For more information about the Event Management bachelor's degree

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  • Phone: (806) 742-1941