Texas Tech University

Fashion Merchandising BAAS Degree

Bachelor of Applied Arts and Sciences (BAAS) with a major in Fashion Merchandising

Earn your Bachelor of Applied Arts and Sciences degree (BAAS) in fashion merchandising from one of the nation's top retail programs. 

What is a BAAS degree?

If you are wanting to go back to school after attending community college, or maybe you want to advance in your career. The RHIM BAAS degree is a great option for non-traditional students wanting to finish their degree. Students seeking the 120-hour Bachelor of Applied Arts and Sciences (B.A.A.S.) degree must first obtain an Associate of Applied Sciences degree (AAS) from an approved institution or community college. Need flexibility? This degree is available online and in-person.

Who benefits from a BAAS degree?

Students seeking admission to one of our B.A.A.S. programs typically have some real-world work experience. They also include:

  • Active-duty military or veterans 
  • Community or technical college associate of applied sciences graduates
  • Students interested in changing careers or entering fashion marketing, merchandising, or digital content creation

You will benefit from turning your associate of applied sciences degree in fashion or business into a bachelor's degree by acquiring essential management and leadership skills. Our fashion merchandising BAAS program, focusing on luxury fashion, fashion technology, and the latest trends will put you on the fast track to earning a bachelor's degree. You can earn your bachelor's degree in as little as 2 years and be prepared for a career in merchandising and event as a top content creator. Turning your associate of applied sciences degree into a bachelor's degree allows you to earn higher salaries in the fashion business world.

Texas Tech emphasizes practical management and leadership skills desired in fashion business careers. Program benefits include:

  • Participate in a fashion industry internship and gain hands-on knowledge about the fashion industry with many of our industry partners.
  • You will also have the chance to be a member of our National Retail Federation student organization and travel to annual conferences in New York.
  • Your degree provides access to our study abroad program with the opportunity to visit fashion headquarters in Europe and Asia. 

Advance Your Career With a Bachelor's Degree

Work for fashion merchandising companies such as Neiman Marcus and Louis Vuitton—as a top graduate from Texas Tech.

Many merchandising job employers require a bachelor's degree to gain employment or for their employees to advance in their current careers. A B.A.A.S. degree from Texas Tech can help you advance into a leadership or supervisory position in the fashion, business, and marketing worlds.

You will have opportunities to earn more while working across the United States and the world, pursuing careers such as:

  • Buyer
  • Store Manager
  • Event Planner
  • Merchandiser
  • Digital Content Creator
  • Stylist
  • Account Executive
  • Product Developer
  • Showroom Manager
  • Retail Owner

Our Merchandising Degree Focuses on Technology

You will learn all the business fundamentals from marketing and consumer behavior to management and sales. You will graduate with expert knowledge of the technology used by the fashion industry including 3D, AR, and VR. Your courses will dive into key merchandising skills and how to manage fashion planning and strategy. Texas Tech's B.A.A.S. degree emphasizes the business and technology aspect of fashion merchandising careers with courses in the following areas.

Fashion Trends:

  • Fashion and Modern Culture
  • Fashion and Design Analysis
  • Fashion Styling

Merchandising Strategies:

  • Visual Merchandising
  • Retail Promotion
  • Retail Buying and Control

For more information about the Bachelor of Applied Arts and Sciences degree (BAAS) Fashion Merchandising Degree


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  • Phone: (806) 742-1941