HOSPITALITY & RETAIL MANAGEMENT Pathway to 2030

Strategy

1. Develop fully online BAAS programs for undergraduate students, including RHIM, Event Management, and Fashion Merchandising.
2. Grow the number of online stackable certificate programs.
3. Grow the number and value of scholarships to support HRM Students.

Initiatives

1. Fund faculty course development for eight-week online courses for the BAAS programs.
2. Fully implement the work-for-credit program to support the BAAS programs.
3. Continue to expand our stackable certificates and include student facing as well as industry.
4. Work with advancement to identify, cultivate, and solicit donors to enhance scholarship funding.

Strategy

1. Renovate the sixth-floor offices, creating a state-of-the-art career center.
2. Develop a robust AI inclusive curriculum.
3. Enhance the visibility of our online programs, particularly the MS degree.

Initiatives

1. Work with advancement to identify, cultivate, and solicit donors to fund the sixth-floor renovation.
2. Work with the faculty, TLPDC, and provide funding to conferences and trainings to enhance AI use in the curriculum.
3. Fund substantive online marketing programs targeting traditional and nontraditional students at the undergraduate and graduate level.

Strategy

1. Expand the student relationship between TTU Lubbock and TTU CR to include study and semester abroad.
2. Develop the Healthcare Hospitality program at the undergraduate and graduate level.
3. Continue to support study abroad.
4. Create signature events for student participation beyond Camp Mary White, etiquette dinner, DFW corporate trip, symposium, and career fair.
5. Continue to work to increase student access to cutting edge technology.

Initiatives

1. Work with TTU CR and advancement to find funding to support student exchange.
2. Work with the HSC to develop research and courses associated with Healthcare Hospitality.
3. Continue to support faculty in the development and implementation of study abroad opportunities.
4. Work with the faculty and community on events for student participation.
5. Work with industry partners to identify and gain access to technology for student use.

Strategy

1. Expand marketing efforts to reach both traditional and non-traditional students.
2. Continue to offer hybrid style education allowing students to flex their course medium to match their goals.
3. Develop a plan for students to be able to work and school at the same time.
4. Continue to develop and enhance industry partnerships to provide more access for graduate employment.

Initiatives

1. Work with college and university marketing on promotional opportunities and strategies.
2. Improve course rotation and offerings to support student flexibility.
3. Work with the faculty to develop a strategy for online course offerings that allows for students to work and study at the same time.
4. Work with career services and advancement to develop industry partnerships.

Strategy

1. Pursue industry, foundation, and federal funding to support unique and innovative research initiatives.
2. Develop multi-disciplinary research that has the potential to advance key university themes.
3. Explore industry relationships that can open access to key research initiatives.

Initiatives

1. Develop industry relationships that can result in valuable research funding and key insights.
2. Develop relationships with disciplines across campus to drive innovation in research. Focus on engineering, Ag, and health science center.
3. Work with HSC on research that might fit with One Health and result in TUF funding.
4. Work with industry partners to identify key gaps in operational advances that require systematic research to resolve.

Strategy

1. Invest in faculty research skills that will result in publications in higher level journal.
2. Support faculty travel to conferences both academic and industry to disseminate their research.
3. Leverage multi-disciplinary research to gather federal funding in support of research.

Initiatives

1. Utilize discretionary funds to support faculty development of new and innovative research or analytical techniques.
2. Work to increase annual travel funding for faculty to allow for more opportunities to present their research.
3. Work with advancement to identify individuals and corporations that can help establish research funds.

Strategy

1. Support faculty and student understanding and capacity for outreach and engaged scholarship activities.
2. Support faculty and student engagement in development activities associated with outreach and engaged scholarship.

Initiatives

1. Support faculty with time and funding to gain the necessary skills to advance their engaged scholarship research capacity.
2. Provide opportunities to work with other engaged scholars both on and off campus.

Strategy

1. Increase the number of curricular activities that engage the community.

Initiatives

1. Identify other offerings that the community can engage in beyond WSET.
2. Work with other local organizations to assist with their events and support their efforts.

Strategy

1. Continue to support outreach as a key tenet of the HRM department.

Initiatives

1. Dedicate time during key meetings to highlight engaged scholarship and outreach activities.