Texas Tech University

B.S. in Fashion Merchandising

Texas Tech Fashion Merchandising DegreeTexas Tech Retail Management Fashion Merchandising Major


Why choose Texas Tech's Fashion Merchandising bachelor's degree?

You will learn to analyze fashion merchandising elements relating to the design, development, distribution, evaluation, and use of fashion-oriented products. Your skillset will grow to include business fundamentals from marketing and consumer behavior to management and sales. Students in the merchandising major will become experts in technology used by the fashion industry including 3D, AR, and VR. Graduates of the program will be confident in how to manage fashion planning and strategy.

After graduation, you will be able to enter today's dynamic global fashion industry with applicable skills ready for a career in merchandising. You will have opportunities to travel to Dallas to meet with fashion industry executives and meet alumni in their places of work like Neiman Marcus and Louis Vuitton. Our department encourages all students to attend the annual Fall Career Fair and Spring Symposium.

You will be able to meet with local fashion executive leaders in your classes who own their own retail and boutiques as well as major department store merchants. Participate in a fashion industry internship and gain hands-on knowledge about the fashion industry with many of our industry partners. You will also have the chance to be a member of our National Retail Federation student organization and travel to annual conferences in New York. Your degree provides access to our study abroad program with the opportunity to visit fashion headquarters in Europe and Asia. 

Interesting Classes
RETL 1320: Fashion and Modern Culture

Course Overview

Survey course analyzing the impact of modern culture on the fashion industry. (3 credit hours)

RETL 3350: Visual Merchandising and Retail Promotion

Course Overview

Comprehensive study of the principles and practices of merchandise communication through the interaction and coordination of sales promotion, personal selling, visual merchandising, advertising, special events, and public relations. (3 credit hours)

RETL 3385: Fashion and Design Analysis

Course Overview

Analysis of fashion products focused on the product life cycle, cost elements, and specifications. (3 credit hours)

RETL 3380: Retail Buying and Control

Course Overview

The application of planning, purchasing, and controlling inventories. (3 credit hours)

RETL 3310: Fashion Styling

Course Overview

Provides students with an understanding of what retail fashion style is and how to manage retail fashion styling. (3 credit hours)

Texas Tech Campus Fashion Merchandising Major

If you're interested in the fast-paced world of retail fashion, this is the degree for you. You will gain expertise in retail and fashion technology including CLO 3D, Blue Yonder, IRi, and more.

Certificate Options

Texas Tech's Hospitality and Retail Management program offers several unique undergraduate certificates to boost your resume before graduation. Consider adding on one or more of these optional certificates:

Career Paths

Texas Tech's fashion merchandising major will prepare you to understand what makes fashion appealing and how to purchase, assort, deliver, and merchandise fashion. Ideal career paths include:

  • Fashion buyer
  • Retail owner
  • Store manager
  • Event planner
  • Merchandiser
  • Fashion sales
  • Digital content creator
  • Account executive
  • Showroom manager
  • Product developer
  • Stylist
  • Merchandise manager
  • Chief merchandise manager

For more information about the Fashion Merchandising bachelor's degree

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