Texas Tech University

Fashion Merchandising B.S.

Degree and Course Details

Fashion Merchandising is an exciting and dynamic career choice. Texas Tech has designed the Fashion Merchandising curriculum to provide graduates with the skills to succeed in this growing multi-trillion-dollar global industry encompassing everything from apparel designers, wholesalers, retailers preparing fashion goods in apparel, footwear and home design. This Fashion Merchandising degree prepares graduates with skills used daily in fashion retail stores and corporate offices with a comprehensive curriculum including a business core focused on the marketing, consumer behavior, sales, accounting, and finance with the addition of courses focused on fashion merchandising, such as visual merchandising, retail trends, retail buying, fashion design and analysis, study abroad, fashion styling, fashion history, and global sourcing. Students may study abroad, will complete internships, and will learn from highly skilled faculty. Graduates of this department currently hold positions in product development, buying, sourcing, store management, and visual merchandising.

Scholarships are available to Texas Tech fashion merchandising students. They are awarded based on academic excellence and financial need. Students must reapply each year in order to sustain awarded scholarships.

Course Information