Texas Tech University

Jingxue (Jessica) Yuan, Ph.D.

Associate Professor/Restaurant, Hotel and Institutional Management
Hospitality and Retail Management

Email: jessica.yuan@ttu.edu

Phone: (806) 834-8446

Office: HS 285

Dr. Jingxue (Jessica) Yuan is an associate professor in the Department of Hospitality and Retail Management at Texas Tech University. She has published extensively on hospitality and tourism related topics in a wide array of refereed journals and books. Dr. Yuan has served on the committees of over 50 Ph.D. candidates and regularly receives grant funding for her research in areas such as wine tourism development, experiential consumption, and international tourism benchmarking.


Jingxue (Jessica) Yuan

Courses Currently Teaching:

  • RHIM4322 Hospitality Industry Financial Analysis
  • RHIM5330 Intro to Restaurant, Hotel and Institutional Management Research
  • RHIM5333 Data Analysis for Hospitality and Retail Management Enterprises
  • RHIM6380 Grants and Funded Projects

Research Interests:

Wine tourism development, gastro-tourism development, memorable tourist experience (MTE), implications of natural disasters within tourism, international tourism benchmarking, restaurant atmospherics, memorable gastronomic restaurant experiences, authenticity attributes in experiential products, emotion-centered hedonic consumption experience.

Service Interests:

Student mentoring, international cultural inclusion, Treasurer of TTU Chinese Faculty and Staff Association, fundraising for students in need, volunteering in the community and the university, interdisciplinary liaison.

Areas of Expertise:

Statistical analysis, grant writing, financial analysis, internationalization and inclusion within higher education, event planning, fund raising.