Texas Tech University

School of Financial Planning Alumni Featured in 2023 InvestmentNews 40 Under 40

Mallory Collins

July 3, 2023

2023 InvestmentNews 40 Under 40

Four Personal Financial Planning alumni selected as 2023 honorees for their accomplishments in the financial planning industry

Four Texas Tech University School of Financial Planning alumni were selected as 2023 honorees in the InvestmentNews 40 Under 40. The Personal Financial Planning (PFP) graduates selected include Devin DeLapp, Ginnie Baker, Jennifer Calvi Price, and Yi Liu. Honorees are chosen for a broad range of accomplishments.

The individuals recognized this year have earned their well-deserved accolades by forging unique paths to foster firm growth, champion financial literacy and professional advancement, and redefine success for both themselves and their clients. Through their dedication and vision, they have not only achieved personal success but have also made a lasting impact on the financial industry, empowering others and reshaping traditional notions of what it means to be successful in the finance industry. 

Devin DeLappAfter graduating from the Texas Tech Personal Financial Planning master's program, DeLapp took on the stakeholder role at SFMG Wealth Advisors, a prestigious wealth advisory firm valued at $2 billion. This achievement filled her with a sense of accomplishment and ignited a desire to demonstrate her capabilities to her coworkers, colleagues, and clients. DeLapp also serves as student success coach for a first-generation college student at Hendrick Scholarship Foundation, a local nonprofit organization.

Ginnie BakerBaker has been a financial advisor at Beaird Harris Wealth Management in Dallas since 2015. In addition to her professional accomplishments, Baker dedicates a significant amount of her spare time to the Financial Planning Association, showcasing her passion for the industry. Currently, she is the chair of the 2023 OneFPA Advisory Council Executive Committee. Baker continues to demonstrate her leadership and expertise in the financial planning industry.

Jennifer PricePrice has played a pivotal role in alumni initiatives aimed at developing Texas Tech's Personal Financial Planning program. She has served two terms on the alumni advisory board for the School of Financial Planning and has actively mentored students for six years. Price gives invaluable wisdom to aspiring advisors, sharing the knowledge she has gained through professional experience.

Yi Liu

Liu continues to make significant contributions to financial planning literature. Since obtaining her Ph.D. from the PFP doctoral program, she has authored six papers in esteemed financial planning journals such as the Financial Planning Review, Journal of Family and Economic Issues, Journal of Personal Finance, and Applied Economics Letters. Liu is driven by her aspiration to excel as a financial planning educator.