Personal Branding
Thoughtful use of social media not only helps you to present yourself professionally but also enhances your chances of making a positive and lasting impression on recruiters and hiring managers.
Social Media Etiquette
Assume it will be seen: Once something is on the internet, it can be found and viewed by anyone. So, be careful about what you post online, even if you have set your privacy settings.
Choose a professional handle: While applying for a job or responding to an email from an employer, make sure you use an appropriate username. An inappropriate username may create a negative impression and affect your job prospects.
Would your grandma approve? If you wouldn't want your grandmother to see a post, don't post it. This is a basic rule of thumb for social media posting.
#TBT: Photo-sharing apps can be dangerous if you post inappropriate or unprofessional pictures. So, be mindful of what you post and keep it "job friendly."
Guilty by association: It's not just pictures of you that are being evaluated. If you post pictures of others in compromising or inappropriate situations, viewers may assume you are guilty by association.
Online Reputation Management
Google your name
- Google search results are often your first and second impression to potential employers.
- Control what you publish to ensure they see the best picture of you as a potential employee.
- Always be mindful of what information you share, repost, and are tagged in.
- Post images that represent your personal brand and interests.
- Ensure your privacy settings are up to date.
The professional networking site
- A professional-looking photo of only you is essential.
- Establish a professional presence by sharing relevant information, joining groups, and interacting.
- Make sure all components of your profile are complete.
A place for real-time news & events
- A professional-looking photo is best.
- A public profile is fine as long as your activity is appropriate.
- Your posts can show up in search engine results, so think before you post!
Rawls College of Business
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Address
Rawls College of Business, Box 42101, 703 Flint Avenue, Lubbock, TX 79409 -
Phone
806.742.3188 -
Email
ba_webmaster@ttu.edu