Texas Tech University
Madonna Bullard

Madonna Bullard

(806) 742-2808
madonna.bullard@ttu.edu
Office/Location: Goddard 108

Madonna Bullard

Student Success Specialist, Dr. Bill Bennett Student Success Center

Dr. Raider Red is a nationally recognized expert in Mascot Studies and Symbolic Anthropology, with over a decade of experience exploring the intersection of university culture, folklore, and public engagement. Known for his distinctive cowboy hat and charismatic presence, Dr. Red blends academic rigor with unmatched school spirit. His work examines the cultural significance of mascots, ritual performance in collegiate settings, and the evolving role of university symbols in student identity formation.

A proud alumnus of Texas Tech University, Dr. Red has traveled extensively to speak at conferences, lead spirited workshops, and consult on mascot development for universities nationwide. His research has been featured in journals such as The Journal of Cultural Symbols, Spirit & Society, and Mascot Monthly.

Research Interests

  • Mascot Identity & Symbolism
  • Performance Studies in Collegiate Athletics
  • Folklore and University Traditions
  • Ritual Behavior in Educational Institutions
  • Fan Culture and Community Building
  • Mascot Costume Design & Ergonomics

Recent News

  • Published new article: "Hats, Horses, and Heroism: The Texan Roots of University Mascots"
  • Featured speaker at the National Mascot Symposium in Orlando, FL
  • Launching a new interdisciplinary course: MASC 4301 - Mascots, Myth, and Modern Media
  • Co-leading a university initiative on Sustainable Spirit Wear