Payton Priest

B.S. Agricultural & Applied Economics, Spring 2018

Hometown: Hereford, TX

Payton, a third-generation Davis College alumna and Red Raider, is deeply committed to her community and passionate about creating opportunities for future generations. After graduating Summa Cum Laude with a degree in Agricultural Communications, she and her husband, Laramie, returned to the Panhandle to work on their show cattle business while she took on the role of Associate Director of Development at the School of Veterinary Medicine in Amarillo. Together, they are raising their son, Shepherd, instilling the values of faith and family that have shaped their lives.

Q&A With Payton

What is your current role or what industry do you work in?

I serve as the Associate Director of Development for the Texas Tech University School of Veterinary Medicine.

 Why did you choose the Davis College/department?

I’m a third-generation Red Raider and Davis College alumna, so it always felt like the right fit for me. Beyond that legacy, I was drawn to the college’s outstanding faculty, hands-on experiences, and strong internship opportunities. Combined with a dynamic and supportive student community, I knew Davis College would provide a meaningful college experience and prepare me well for my career.

What impact does your work have and who benefits from it?

I work alongside donors and supporters of the School of Veterinary Medicine to identify meaningful ways they can invest in our program for the betterment of Texas Tech and the broader veterinary community. Whether supporting student scholarships, advancing cutting-edge research, or expanding veterinary care and outreach, I help connect donors’ passions with areas of greatest need. Through that work, their generosity directly impacts our students, our communities, and the future of veterinary medicine.

How did your department help with the skills you use in your career today?

Many of the agricultural communications faculty brought real-world industry experience into the classroom, which made our coursework especially practical and relevant. Through those experiences, I learned how to communicate effectively with producers and agricultural organizations and engage meaningfully with the public.

Most importantly, the program helped me develop strong people skills, equipping me with the communication and relationship-building abilities needed to work alongside external stakeholders and serve diverse audiences.

What advice would you give to students currently in the department?

Experiences and relationships are everything. Get involved in student organizations, volunteer, and take advantage of internship opportunities, even if they feel like a stretch. Build connections with your peers and professors, and don’t be afraid to step outside your comfort zone.

College is a unique opportunity to explore new paths and meet incredible people. Take full advantage of it! Reach out, get involved, and don’t let those opportunities pass you by.