Matthew Winterholler-Throckmorton

B.S. Agricultural Communications, Summer 2019

Hometown: Gilette, WY

Matthew is a communications professional and LGBTQ+ advocate focused on agriculture, storytelling, and equity. As the Senior Manager of Farmer & External Communications at Dairy MAX, he connects dairy farm families with consumer outreach efforts. Living on his husband’s family farm in La Salle, Colorado, Matthew is dedicated to fostering representation and mentoring youth in livestock through various organizations.

Q&A With Matthew

What is your current role or what industry do you work in?

Sr. Manager, Farmer & Board Communications at Dairy MAX, a regional dairy checkoff organization

Why did you choose the Davis College?

I am originally from Wyoming, and I wanted to expand my horizons as I looked at universities. I knew I wanted to study agricultural communications, and Texas Tech University had one of the best programs. When I toured the Davis College and the University, I immediately felt welcome and like I had a place there. The academic excellence combined with the atmosphere made my decision easy.

What impact does your work have and who benefits from it?

My work focuses on ensuring dairy farmers in our region understand the long-term demand and short-term sales impact the checkoff has on dairy foods and beverages. By increasing farmers' understanding of checkoff work, I help improve sentiment in the checkoff program.

How did your department help with the skills you use in your career today?

The academic rigor of the agricultural education and communications department, as well as my internships while in the Davis College, helped develop my eye for quality. Quality work in all communications aspects — writing, design, photography, videography and more — was a focus in the program, and that skill has impacted my work every day in ensuring mine and my team's work is always top-notch.

What advice would you give to students currently in the department?

Take advantage of real-world work experience like internships and freelance work. These opportunities allow you to learn from those with more experience than you and put classroom curriculum into practice. Plus, they will help you stand out when applying for jobs after graduation.