The Cervi Rodeo Endowment for TT Rodeo was established by Cervi Enterprises, Inc. and Mike Cervi Livestock Company, LLC in 2016 to provide operational support to the Rodeo Team, including but not limited to travel, events, outreach and educational program, and scholarships to students participating on the team.

Mike Cervi, the largest rodeo producer in the country, was always a deal-maker and entrepreneur. As an elementary schoolboy, he sold flavored toothpicks and Christmas trees, hauled ashes and rode racehorses. He quickly became fascinated by rodeo clowns and, by 14, had a trained mule act at Little Britches and junior rodeos. In 1958 the Cervi family acquired the family ranch near Sterling, Colo., and Cervi became foreman. By 1964, he was buying cattle, including a herd from Oregon, which was reported to be the biggest livestock sale ever in Colorado. He was also producing rodeos.

In 1957 he purchased the Beutler Brothers Rodeo Company, now known as Beutler Brothers and Cervi Rodeo Company, and in 1974 bought the Billy Minick Rodeo Company, now known as Cervi Championship Rodeo Company. For the past three decades, Cervi, two-time PRCA Stock Contractor of the Year (1983, 2001), has produced many of the country's biggest rodeos, including Rodeo Houston, the National Western Stock Show & Rodeo in Denver and the San Antonio Stock Show & Rodeo. Cervi annually takes many of his animals to the Wrangler National Finals Rodeo. The Cervi Championship Rodeo Company is now a family operation and run by Mike and his two sons, Binion and Chase. His oldest son, Mike Jr. was killed in a private plane crash in 2001 at the age of 30. He was married to two-time World Champion Barrel Racer Sherry Cervi.

To support this scholarship, “Give Now” online.

Contact

Alex Yack
Alex.Yack@ttu.edu
Senior Director of Development
806.742.2802

Matt Williams
matt.williams@ttu.edu
Director of Development
806.742.2802

Shelbey Havens
shelbey.havens@ttu.edu
Assistant Director of Development
806.834.1108