Natural Fit; Texas Tech to celebrate cotton industry at Razorback game
Texas Tech has partnered with Plains Cotton Growers Inc. to designate this weekend's game against the Arkansas Razorbacks as the "Celebrate Cotton" game. Connections to cotton run deep at Texas Tech. Cotton will be everywhere from displays around the stadium to promotions, special graphics and cotton facts during the game, said Michael Galyean, dean of Texas Tech's College of Agricultural Sciences and Natural Resources.
"This is just a natural fit," said Steve Verett, executive vice president with Lubbock-based Plains Cotton Growers. "What better place to celebrate cotton than right here in West Texas with Texas Tech." The celebratory game is a great way to honor those farming families who invest their lives in the production of this crop, he added.
Cotton is represented in Texas Tech's seal and is studied intensely in research labs across campus. Cotton is the featured material in the university's Fiber and Biopolymer Research Institute, in addition to several ongoing research programs focusing on cotton in Tech's Department of Plant and Soil Science.
During the past decade, West Texas cotton has experienced a dramatic transformation through new transgenic cotton varieties and advanced technology. During that time Texas Tech researchers have worked on a number of projects to enhance fiber quality through genetics and create new value-added cotton products.
Sponsors for 'Celebrate Cotton' include AgTexas Farm Credit Services, Bayer CropScience, City Bank, Crop Production Services, Deltapine, Diversified Sub-Surface Irrigation, Inc., Dodge Ram, PhytoGen, and Warren CAT. Additional sponsors who will have equipment displays at the game include Hurst Farm Supply, Wylie Implement and Spray Centers and Toyota.
Written by Norman Martin
CONTACT: Michael Galyean, Dean, College of Agricultural Sciences and Natural Resources, Texas Tech University at (806) 742-2808 or email@example.com