Texas Tech University

Hyo Jung (Julie) Chang, Ph.D.

Associate Professor
Hospitality and Retail Management

Email: julie.chang@ttu.edu

Phone: (806) 834-5521

Office: HS 281BA

Associate Professor- Retail Management

Hyo Jung (Julie) Chang, Ph.D. is an Associate Professor in Retail Management at Texas Tech. The Fashion & Consumer Lab, led by Dr. Julie Chang, studies the psychology of clothing and fashion consumer behavior. The main goal of Dr. Chang's research is to explore the therapeutic effects of clothing as well as fashion consumer behavior related to self-concept and well-being. Technology and sustainability in fashion are also the important research topics of Dr. Chang under the big umbrella of her expertise.

Hyo Jung (Julie) Chang

Areas of Expertise

  • The Psychology of Clothing
  • Therapeutic Effects of Clothing
  • Fashion Consumer Behavior
  • Technology in Fashion
  • Sustainability in Fashion

Awards and Honors (selected)

Paper of Distinction Award, Culture Track, International Textile and Apparel Association, 2021

Intellect Books Research Award, International Textile and Apparel Association, 2020

Paper of Distinction Award, Sustainability/Social Responsibility Track, International Textile and Apparel Association, 2020

Teaching Academy Member, Texas Tech University, 2019

ITAA Rising Star Award, International Textile and Apparel Association, 2017

Alumni Association New Faculty Award, Texas Tech University, 2017

Publications (selected)

Chang, H., Min, S., Woo, H., & Yurchisin, J. (2021). Mask‐wearing behavior during the COVID‐19 pandemic: A cross‐cultural comparison between the United States and South Korea. Family and Consumer Sciences Research Journal, 50(1), 5-26.

Navas, R., Chang, H., Khan, S., & Chong, J. W. (2021). Sustainability transparency and trustworthiness of traditional and blockchain ecolabels: A comparison of generations X and Y consumers. Sustainability, 13(15), 1-16.

Foysal, K. H., Chang, H., Bruess, F., & Chong, J. W. (2021). SmartFit: Smartphone application for garment fit detection. Electronics, 10(1), 1-15.

Manis, K, Chang, H., Fowler, D., & Blum, S. (2020). Inaugural events and beer tourist behavior: Capitalizing on the craft beer movement. Event Management, 24(2/3), 311-334.

Chang, H., & Shin, S-J. (2019). Positive psychological effects of clothing design elements on the aging population. International Journal of Aging and Society, 9(2), 1-14.

Min, J., Chang, H., Jai, T., & Ziegler, M. (2019). The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior. Fashion and Textiles6(1), 1-19.

Harb, A., Fowler, D., Chang, H., Blum, S. & Alakaleek, W. (2019). Social media as a marketing tool for events. Journal of Hospitality and Tourism Technology.10(1), 28-44.

Chang, H., Colwell, M., & Walisky, D. (2018). Clothing selection motivations and the meaning of possessions for tweens in a foster care group home. Journal of Retailing and Consumer Services.42, 47-54.

Chang, H., & Watchravesringkan, K. (2018). Who are sustainably minded apparel shoppers? An investigation to the influencing factors of sustainable apparel consumption. International Journal of Retail & Distribution Management. 46(2), 148-162. 

Suttikun, C., Chang, H., Bicksler, H. (2018). A qualitative exploration of day spa therapists' work motivations and job satisfaction. Journal of Hospitality and Tourism Management. 34, 1-10. 

Chang, H., & Reed, D., & McCool, B. (2017). An exploration of body image perceptions and education needs of military parents of preschool children. Military Behavioral Health. 5(4), 356-363.

Chang, H., & Suttikun, C. (2017). The examination of psychological factors and social norms affecting body satisfaction and self-esteem for college students. Family and Consumer Sciences Research Journal, 45(4), 422-437.

Shin, S-J., & Chang, H. (2017). An examination of body size discrepancy for female college students wanting to be fashion models. International Journal of Fashion Design, Technology and Education. 11(1), 53-62.

Chang, H., O'Boyle, M., Anderson, R. C., & Suttikun, C. (2016). An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions. Journal of Consumer Behaviour. 40(2), 179-192.

Suttikun, C., Chang, H., Acho, C., Ubi, M., Bicksler, H., Komolsevin, R., & Chongsithiphol, S. (2016). Sociodemographic and travel characteristics affecting the purpose of selecting Bangkok as a tourist destination. Tourism and Hospitality Research, 18(2), 152-162.

Chen, H. S., Phelan, K. V., & Chang, H. (2016). The hunt for online hotel deals: How online travelers' cognition and affection influence their booking intentions. Journal of Quality Assurance in Hospitality & Tourism, 17(3), 1-18.

Rieke, S. E., Fowler, D. C., Chang, H., & Velikova, N. (2016). Exploration of factors influencing body image satisfaction and purchase intent: Millennial females. Journal of Fashion Marketing and Management, 20(2), 208-229.

Yurchisin, J., Chang, H., & Childs, M. (2015). Where am I reading? Using Kelsey Timmerman's book to teach undergraduates about social responsibility in the apparel industry. International Journal of Fashion Design, Technology and Education, 8(3), 185-193.

Suttikun, C., Chang, H., Komolsevin, R., & Chongsithiphol, S. (2015). An investigation of environmental and situational factors affecting tourists' behavioral intention to choose Bangkok as their final destination.Tourism Analysis: An Interdisciplinary Journal, 20(5), 523-537.

Chang, H., & Jai, T-M. (2015). Sustainable fast fashion: The effect of positioning strategies on consumers' attitudes and purchase intentions.Social Responsibility Journal, 11(4), 853-867.

Chang, H., Cho, H-J., Gupta, M., Turner, T., & Watchravesringkan, K. (2015). An examination of store attributes on retail patronage behaviors: Evidence from activewear specialty stores. Journal of Fashion Marketing and Management, 19(2),136-153.

Chang, H., Yan, R-N., & Eckman, M. (2014). Moderating effects of situational characteristics on impulse buying. International Journal of Retail & Distribution Management, 42(4), 298-314.

Chang, H., Hodges, N., & Yurchisin, J. (2014). Consumers with disabilities: A qualitative exploration of clothing selection and use among female college students.Clothing and Textiles Research Journal, 32(1), 34-48.

Chang, H., Yurchisin, J., Hodges, N., Watchravesringkan, K., & Ackeman, T. (2013). An investigation of self-concept, clothing selection, and life satisfaction among disabled consumers.Family and Consumer Sciences Research Journal, 42(2), 162-176.

Chang, H., Eckman, M., & Yan, R-N. (2011). Application of the Stimulus-Organism-Response model to the retail environment: The role of hedonic motivation in impulse buying behavior. The International Review of Retail, Distribution and Consumer Research, 21(3), 233-249.

Funded Projects (selected)

$528,851—United States Department of Agriculture (USDA). Cultivating Applied Technology Competencies among Undergraduates. Hodges, N., Watchravesringkan, K., Yan, R-N., Geanious, C., Chang, H., & Greenhalgh-Spencer, H. (2020-2023). 

$50,000—National Science Foundation (NSF): The Smartphone-Based Interactive Fit Detection Mirror. Chong, J. & Chang, H. (2020-2021).

$47,598—Cotton Incorporated Grant. Integration of Digital Cotton and Cotton TBL Practices in Fashion Merchandising. Jai, T-M., Chang, H., Fowler, D., Jones, R. (2020).

$5,000 “Come n' Go” Collaboration Seed Grant. Developing a Visual-Spatial Training Program with Patternmaking Technique to Improve Cognitive Functioning for Hispanic Elderly. College of Human Sciences. Texas Tech University Chang, H., & Min, S. (2019-2020).

$12,000—Texas Tech Neuroimaging Institute (TTNI). An fMRI Study for the Elderly and Their Caregivers: Understanding the Neurophysiological Effects of Color and Fashion Styling on Perception. Chang, H., & Shin, S-J. (2017).

$12,500—College of Human Sciences, Texas Tech University. Adaptive Therapeutic Clothing Development for Individuals with Alzheimer's: Understanding Dressing Behaviors Associated with Alzheimer's Disease. Shin, S-J., & Chang, H. (2017).