Hyo Jung (Julie) Chang, Ph.D.

Research Focus  

Her scholarship focuses on fashion psychology and technology to cultivate inclusivity and empowerment, creating a positive impact on fashion consumers as well as academic and industry communities. She explores how fashion can enhance selfhood and human intelligence, while also seeking ways to establish a responsible and sustainable fashion management system.

Areas of Expertise

• Fashion Psychology
• VR/AR/AI
• Sustainability
• Fashion Management
• Consumer Behavior

Awards and Honors (selected)

Chancellor’s Council Distinguished Research Award, Texas Tech University, 2024

ITAA Mid-Career Excellence Award, International Textile and Apparel Association, 2023

Paper of Distinction Awards, International Textile and Apparel Association, 2020, 2021 

Intellect Books Research Award, International Textile and Apparel Association, 2020 

Teaching Academy Member, Texas Tech University, 2019

ITAA Rising Star Award, International Textile and Apparel Association, 2017

Publications (selected)

Kim, M., & Chang, H. (Accepted, January 5, 2025). Made-to-measure: Defining the consumption values of 3D body scanning technology and its effects on consumer experience. Journal of Research in Interactive Marketing. IF=9.6, SSCI-indexed.

Hossain, J., & Chang, H., Jones, R. (2024). I bought it and I feel good! An examination of fit factors and self-evaluation related to confident clothing decisions and psychological well-being. Journal of Retailing and Consumer Services. IF=11, SSCI-indexed.

Kim, S., Cuevas, L., & Chang, H. (2024). Revisiting consumer loyalty in luxury brand restaurants and cafes: A cross-cultural study. International Journal of Retail & Distribution Management. IF=5.5, SSCI-indexed.

Chang, H., Bruess, F., & Chong, J. (2024). Retail technologies leading resurgence for small independent fashion retailers: A thematic analysis related to the TOE framework. Fashion and Textiles. IF=2.3, SCIE-indexed.

Chang, H., & Min, S. (2022). Evaluation of 3D apparel design spatial visualization training for cognitive function of older adults: Cross-cultural comparisons. Fashion and Textiles, 9(1), 1-19. IF=2.3, SCIE indexed.

Chang, H., Hodges, N., & Shin, S-J. (2021). Exploring caregivers’ clothing choices for individuals with severe Alzheimer’s disease: An application of the theories of self-complexity and choosing for others. Clothing and Textile Research Journal. IF=2.4, SSCI-indexed.

Chang, H., Colwell, M., & Walisky, D. (2018). Clothing selection motivations and the meaning of possessions for tweens in a foster care group home. Journal of Retailing and Consumer Services. 42, 47-54. IF=11, SSCI-indexed.

Chang, H., O'Boyle, M., Anderson, R. C., & Suttikun, C. (2016). An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions. Journal of Consumer Behaviour. 40(2), 179-192. IF=4.4, SSCI indexed.

Grant Awards (selected)

$40,000—Cotton Incorporated Grant: From Fabric to Future: Innovating Cotton through Immersive Digital Branding. Chang, H., Jones, R., & Letkzian, J. (2025).

$192,500—United States Department of Agriculture (USDA). Higher Education Multicultural Scholars Program: Empowering Global Leaders with Integrated Thinking: Moral Resilience of Sustainability for the Underrepresented Undergraduate Population. Chang, H., Lee, S., & Meyers, C. (2024-2026).

$528,851—United States Department of Agriculture (USDA). Cultivating Applied Technology Competencies among Undergraduates. Hodges, N., Watchravesringkan, K., Yan, R-N., Geanious, C., Chang, H., & Greenhalgh-Spencer, H. (2020-2023).

$50,000—National Science Foundation (NSF): The Smartphone-Based Interactive Fit Detection Mirror. Chong, J. & Chang, H. (2020-2021).