Texas Tech University

Tim Dodd, Ph.D.

Dean, James C. and Kailee M. Young Regents Professor
College of Human Sciences

Email: Tim.Dodd@ttu.edu

Phone: (806) 834-7472

Office: HS 142

Tim Dodd is the Dean of the College of Human Sciences, a James Young Regents Professor, and Director of the Texas Wine Marketing Research Institute at Texas Tech University.

Dr. Dodd worked with the New Zealand grape and wine industry before becoming involved with the Texas industry in the late 1980s. He served as the President of TWGGA in 1996-1997 and was active in a number of other roles within the Association.

Tim completed his dissertation work on winery tourism and continues to conduct research on various marketing and economic issues related to wine. He has also published numerous articles concerning wine marketing and winery tourism in a variety of journals and has presented at a number of international conferences.


Tim Dodd

Research Interests:

  • Wine Tourism
  • Wine Marketing
  • Hospitality Marketing

Service Interests:

  • Working with wineries on economic development issues
  • Tasting Room management
  • New wine region development
  • Teaching wine courses

Areas of Expertise:

  • Consumer Behavior
  • Wine Education
  • Marketing Research